No empty lunchboxes here
It’s back-to-school season! That means the stress of preparing lunch – or lunches if you have multiple kids in the house – five days a week is just around the corner for busy parents.
General Mills’ internal innovation engine, G-Works, is launching and testing its latest brand, Yumble, a direct-to-consumer delivery service aimed at making lunch and snack time stress-free for parents with delicious food options.
With a wide variety of family-favorite foods from General Mills and other partners, Yumble offers completely customizable lunch kits to please even the pickiest of eaters. With more than 2,800 combinations, it’s fun for parents to customize their lunches. And ordering is easy! To create a customized lunch bag, families simply need to:
- Pick a main: Find tasty options like Annie’s Mac & Cheese or Honey Nut Cheerios Cereal Cups
- Add three additional sides: Build on the main with a few delicious sides like Annie’s Cheddar Bunnies or apple sauce pouches and more
- Wrap up: Yumble will pack your meal(s) and deliver to your door in as fast as three business days
For added convenience, Yumble also offers ready-to-go lunch bag options, which include curated options such as Hummus and Dipper or a twist on the classic PB&J. Both ready-to-go and build-your-own lunches are available for $5.99. Snack Packs — featuring multi-packs of your favorite General Mills snacks like Pillsbury Soft Baked Cookies — range from $3.99 to $4.99.
Options are available for one-time purchases, or you can sign up for a subscription to receive a discounted rate and deliveries every two weeks or every 30 days.
Solving a common parent challenge
Yumble started when co-founders David Bloom, Chris Damsgard and Varun Poduval observed the challenges parents faced in packing their kids a lunch they felt good about, but also one with the variety and options they were craving.
The cofounders realized they hit a significant consumer problem after speaking with more parents and listening to their lunch-packing dilemmas. They found themselves asking, “What if there was a home delivery service that came with delicious pre-made and shelf-stable lunches and snacks packed in a bag that took away the stress of food preparation?”
The company offers a smorgasbord of options so kids can mix it up and parents can rest easy knowing their kids are getting a variety of foods that they’ll actually eat.
“A majority of parents we talked to describe their kids as picky eaters, and many among them place convenience as a leading influence on food choices for their kids,” said Varun Poduval, co-founder of Yumble. “As a parent myself, I am excited to reimagine school lunches to relieve stress for busy families and make mealtime more enjoyable for kids. Yumble puts the focus on kid-approved options because we know the best lunch is the one that gets eaten.”
Developing breakthrough solutions
Yumble was developed as part of General Mills’ internal innovation engine, G-Works, which solves consumer problems through innovation.
“Yumble has identified a distinct pain point for parents and developed a solution that allows parents to choose what's right for their kids — while delivering the convenience they need for their busy lives,” said Hillary Balma, director of G-Works at General Mills. “The team’s agile and consumer-focused approach is the latest example of how G-Works is creating innovative solutions to the biggest problems in food today. I am immensely proud of Yumble’s entrepreneurial spirit and willingness to test and learn as they grow the business.”