https://www.foodbusinessnews.net/articles/14444-general-mills-and-kellogg-working-through-noise-in-r-t-e-cereal-category

https://www.forbes.com/sites/barbstuckey/2019/08/21/theres-always-a-premium-on-great-ideas-says-general-mills-301-inc-venture-group-leader-while-talking-innovation/#76c5c5242c04

https://www.bakeryandsnacks.com/Article/2019/08/16/General-Mills-banks-on-in-person-connection-with-Cinnamon-Toast-Crunch-pop-up

https://www.conveniencestore.co.uk/products/general-mills-introduces-expert-panel-of-convenience-retailers/596620.article

https://www.usatoday.com/story/money/2019/08/09/lucky-charms-marshmallows-no-more-need-buy-whole-box-cereal/1969159001/

http://www.startribune.com/from-minnesota-to-africa-local-nonprofit-connects-food-experts-worlds-apart/530679901/

http://tcbmag.com/news/articles/2019/august/fortune-500s-think-small

http://www.startribune.com/blue-buffalo-s-hard-charging-chummy-boss-gets-used-to-life-at-general-mills/514291732/

https://www.fastcompany.com/90368127/is-it-possible-to-raise-a-carbon-neutral-cow