Certified colors
For nearly 160 years, General Mills’ focus has been clear: making food the world loves and doing the right thing, always. We’re proud of our brands, which we enjoy in our own homes, and we’re equally proud of the trust consumers place in us, which is well-founded.
We’re pleased to share details below on our work underway to remove certified colors from our portfolio.
Our beloved brands
The majority of General Mills’ portfolio today — about 85% — is made without certified colors. We are removing certified colors from all U.S. cereals by summer 2026. Additionally, General Mills will work to remove certified colors from its full U.S. retail portfolio by the end of 2027.
Leading in schools
As the leader in school breakfast, we are focused on providing nutritious options kids want to eat. Currently, nearly all our K-12 school foods are already made without certified colors. By summer 2026, all our K-12 school foods will be made without certified colors.
What you should know about General Mills
Natural and organic food leader.
Leading provider of whole grains to Americans.
Whole grain as the first ingredient in all Big G cereals.
Since 2019, reduced sodium by 20% across key categories.