Food

Totino’s Takes Over TikTok for Game Day

Totino’s is stealing the spotlight this Sunday with their comedic take on game day entertainment, catering to fans who are in it for the reactions between plays.
GRW Pete for the Big Game

This Sunday, brace yourselves as Totino's tackles TikTok's For You Page, serving up a piping hot slice of real-time parody and satirical takes on commercials during the Big Game. Because let's face it, while some may be glued to their screens for the touchdowns, there's a whole segment of the audience out there more interested in the internet's reaction to the game. And Totino's is here to cater to exactly that.

Now, you might be wondering why a pizza snack brand is making such a bold move. But hear us out: Totino's knows its audience. They understand that for many teens, the allure of the Big Game isn't necessarily the game itself, but the cultural phenomenon surrounding it. And what better way to tap into that audience than through the power of social media?

But Totino's isn't just jumping on the bandwagon; they've been laying the groundwork for this moment all playoff season. Earlier this month, Totino’s partnered with comedian Pete Davidson (aka Pete’s ZaRoll) to launch a digital campaign saving football fans from disappointing flat pizza delivery. The ad spots show Pete’s ZaRoll’s pre-game antics and over-the-top game day setup, positioning Pizza Rolls as the undisputed game day snack.

But that's just the appetizer. For the first time ever, Totino’s is delivering the ultimate Big Game Day snacking experience. On Sunday, Feb. 11, football fans in select areas of Las Vegas, LA, and NYC can order hot-and-ready to eat special recipe Pizza Rolls via DoorDash and Uber Eats, right to their doorstep.

So, what can you expect from Totino's TikTok takeover? On the big day itself, Totino's TikTok command center will be in full swing, churning out real-time reactions to the most watched commercials that will have you rolling (pun intended) on the floor with laughter.

This parody approach isn't just about getting a few chuckles; it's part of Totino's social mission. They're all about serving up rule-bending entertainment through unhinged humor. And what better platform to do that than TikTok, the home to viral trends and social entertainment?

It's safe to say, Totino's knows how to play the game — both on and off the screen. So, whether you're a die-hard football fan or just in it for the memes, get ready to do game day Pete ZaRoll's way — with a slice of humor and a side of piping hot Pizza Rolls. Speaking of humor, check out these TikTok teasers for a taste of what's to come:

Don’t miss a moment of the action – follow Totino’s on TikTok to join the fun!