The ultimate cereal duo – Big G and “got milk?”

Our cereal brands have teamed up with MilkPEP to launch the nutritional power duo, Big G cereal + got milk?, a partnership focused on combining the nutritional power and affordability of cereal and milk.
Big G Got Milk? cereal boxes

Delivering nutrition and joy

Did you know that kids aged 6-12 who eat cereal get 53% of their daily milk consumption from pouring milk on their cereal?

And adults 18 years and older who eat cereal get 66% of their daily milk consumption from pouring milk on their cereal?

With cereal being the number one source of whole grain at breakfast and milk being the number one food source of calcium and Vitamin D, paired together they deliver a powerful combination of essential nutrients.

Unfortunately, most Americans are not meeting the daily recommendations of calcium, vitamin D and whole grain. A bowl of Big G cereal with milk delivers all these essential nutrients.

“When it comes to nutrient density, ready-to-eat cereal with milk is a really hard breakfast to beat,” says Amy Cohn, senior manager, Nutrition & External Affairs, Big G Cereal. “Every Big G cereal is made with whole grain and fortified with key vitamins and minerals. And when consumed with milk, it provides additional calcium and vitamin D. But the best part is that all this good nutrition costs just about 50 cents per serving, making this a breakfast duo that is not only nutritious and delicious, but accessible to most consumers no matter what economic demographic they may fall into.”

Limited-edition “got milk?” Big G cereal packaging will start to hit store shelves on January 5, featuring your favorite cereal characters with the iconic milk mustache. Participating cereal brands include Honey Nut Cheerios, Cinnamon Toast Crunch, Trix, yellow box Cheerios, Lucky Charms and Cocoa Puffs.

On the back of each box, you’ll find up to $4 off savings on General Mills cereals. You can also get $2 back when you buy two gallons of dairy milk and two boxes of Big G cereal. See for details.

Bringing back the milkman

Cereal and milk deliver a lot on their own. But combined, they offer a winning trifecta of value, taste and nutrition. To celebrate the launch of this historic partnership, we are bringing back the milkman on January 11, National Milk Day.

Milk and dairy products were once brought to Americans by a local delivery man by truck or on bicycle.

The iconic milkman is coming back in 2021 – and he’s delivering something special. Rather than actual milk, he will be delivering cereal straight to the house – delivered by a uniformed attendant to select fans.

Each cereal kit will include four boxes of Big G + got milk? product. Kits will come in a custom vintage metal milk crate and include a custom hoodie, a reusable milk jug and a personalized note.

Deliveries will take place January 11 through January 15 in the greater Los Angeles, California, area.

Select influencers will make deliveries to other influencers and celebrities the first half of the week. The final two days, influencers will deliver kits to fans who entered to win.

If you live in the Los Angeles area, be on the look-out for the cereal milkman.

To learn more about the partnership and how to enter to win your own personal seeding kit, visit