One taste is all it takes with new Blue Buffalo cat food

With a culinary breakthrough, Blue Buffalo is unveiling Tastefuls, a new portfolio of wet cat food specially crafted to entice even the pickiest of cats.

Close up of cat licking its mouth

The True BLUE Promise

You may know Blue Buffalo as a dog food company, but dogs are not the only furry friends they're feeding and treating.

Blue Buffalo is relentlessly focused on naturalizing cat food.

Tastefuls, Blue Buffalo’s new portfolio of wet cat food, delivers on the True BLUE Promise of using the finest natural ingredients – real meat as the first ingredient, no chicken or poultry by-product meals, no corn, wheat or soy and no artificial flavors or preservatives.

“At Blue Buffalo, we love our pets like family and feed them like family,” says Elizabeth Fulmer, product innovation lead at Blue Buffalo, who led the development of Tastefuls." That means never compromising our high quality and nutrition standards while at the same time working tirelessly to ensure even the pickiest of cats love the delicious taste of our recipes.”

Combatting feline fussiness

Tastefuls includes cuts like silky smooth paté, flaked entrées and tender morsels.

  • BLUE Tastefuls Patés: Even finicky felines can’t resist these tempting recipes starting with delicious beef, chicken, salmon, turkey or whitefish. The chicken flavor is available in three different life-stage formulations for Kitten (with DHA to support cognitive development); Adult (packed with protein, vitamins and minerals); and Mature (to help older cats stay active with energy from high-quality proteins and complex carbohydrates).
  • BLUE Tastefuls Flaked Entrées: High-quality chicken, fish, salmon or tuna is the first ingredient in scrumptious gravy with brown rice and sweet potatoes.
  • BLUE Tastefuls Tender Morsels: Mouthwatering real chicken or tuna is the first ingredient in these delicious entrées served in savory sauce with wholesome brown rice and sweet potatoes.

One Taste Is All It Takes

Blue Buffalo is now in-market with a fully integrated “One Taste is All It Takes” campaign including a TV ad featuring ESPN host and BLUE pet parent Nicole Briscoe, plus real pet parents, which was successfully and safely filmed during the COVID-19 pandemic.

BLUE Tastefuls is available for purchase at retailers across the U.S., including Amazon, Chewy, Kroger, Meijer, Petco, PetSmart, Publix, Target, Walmart and others.

To learn more about BLUE Tastefuls, visit and follow Blue Buffalo on Instagram at @bluebuffalo, Twitter at @bluebuffalo and Facebook at