Helping people perform like champions since 1921
As our first ready-to-eat cereal, Wheaties debuted in 1921 as Washburn’s Whole Wheat Flakes. Since then, they’ve become an icon of sporting, thanks to their 100% whole grain flakes and B vitamins.
From accident to icon
What’s in a name?
First in radio
Record-holders since 1926
1926 – First ever singing radio commercial, “Have you tried Wheaties?”
1934 – First woman on a Wheaties box, aviator Elinor Smith
1952 – First African American athlete on a Wheaties box, Roy Campanella
1987 – First team depicted on a Wheaties box, 1987 World Series Champion Minnesota Twins
1992 – First non-orange Wheaties box, red and black in honor of the Chicago Bulls
19 times – most appearances on a Wheaties box by Michael Jordan
7 spokespersons since 1958: Bob Richards, Caitlyn Jenner, Mary Lou Retton, Walter Payton, Chris Evert, Michael Jordan and Tiger Woods