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Oct 14, 2019

Totino's unveils exclusive ASTRO Gaming headset ahead of Call of Duty: Modern Warfare launch

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Brand teams up with NTWRK, mobile video commerce platform, for first-ever, limited-edition launch

MINNEAPOLIS, Minnesota – Totino’s, maker of pizza rolls, unveiled its plans today to launch an exclusive, limited-edition ASTRO Gaming headset as an extension to its existing collaboration with Call of Duty: Modern Warfare.

Totino’s has teamed up with Matthew “Nadeshot” Haag, Founder & CEO of 100 Thieves and one of the most decorated esports athletes in video game history, to co-design this one-of-a-kind headset, which is customized in red and black to reflect their personal styles.

This news follows the brand’s recent announcement on teaming up with the Call of Duty franchise to offer consumers and gamers bonus in-game Modern Warfare content by entering unique codes found on participating products, including Totino's Pizza Rolls, Mini Snack Bites and Multi-Pack Party Pizza. Nadeshot played a key role throughout the design process, incorporating his unique artistic and street-style into the Totino’s in-game content, and collaborating on the exclusive, coordinating headset design.

Unlike any designs currently available in stores, the custom “look” incorporates an eye-catching red frame, black earpad with headband and red cable and mic. The exclusive tags featured on the headset incorporate both red and black colorways with intricate geometric designs, reflective of the redeemable in-game charm.

Gamers won’t want to miss the brand’s first-ever launch of this caliber in esports, where Totino’s is partnering with NTWRK - the leading youth culture e-commerce and content platform that offers shoppable shows featuring the best names in pop culture. On October 17, at 9:00 p.m. EDT, NTWRK will officially release the headset with an exclusive must-see episode featuring Nadeshot like never before. To view the episode or purchase the headset, customers can download the NTWRK app on iPhone or Android devices.

In addition to the headset, the highly anticipated drop will include a unique code card to unlock all three custom in-game items, a watch, a charm and a calling card. All codes can be redeemed at CallOfDuty.com/totinosvip.

 “At Totino’s, we are committed to creating the ultimate gaming experience for our consumers and fans - both in and out of their favorite games. We jumped at the opportunity to launch this exclusive headset with NTWRK, a platform that we know our audience admires because it delivers the hottest and most exclusive items,” said Justin Conzemius, director of marketing for Totino's. “We are thankful for our amazing partners who help us provide best-in-class content and bring epic opportunities to the gaming community.”

For additional information and to stay up to date on the latest, head to Totinos.com or join the conversation on Twitter (@Totinos) and Instagram (@Totinos).

About General Mills 

General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, Blue and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2019 net sales of U.S. $16.9 billion. In addition, General Mills’ share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.    

About NTWRK

NTWRK is Shopping At the Speed of Culture. NTWRK offers shoppable shows featuring the best brands and biggest names in pop culture. Download our app or visit our web store to secure sneakers, streetwear, collectibles, and more during each episode. Don’t miss out - culture moves fast, and so do our drops.

Media:  
Mike Siemienas
General Mills Corporate Communications
763-764-6364
media.line@genmills.com