News Releases

Jun 25, 2019

Wheaties scores an ace with Serena Williams Wheaties box


MINNEAPOLIS, Minnesota - Wheaties announced today that Serena Williams, one of the world’s top and most decorated tennis players, will be the next athlete to adorn the cover of Wheaties iconic orange box. 

“Serena exemplifies all of the personal attributes that Wheaties looks for when choosing who its next champion will be,” said Tiffani Daniels, marketing manager for Wheaties. “On the court she has been named the women’s most valuable player seven times, while off the court she uses her voice to inspire and spark change to make the world a better place.” 

Williams has established herself as one of the greatest tennis players of all time. She has earned 23 grand slam singles titles and 14 grand slam doubles titles. Along with her many professional career accomplishments, Williams also represented the U.S. in Sydney, Beijing, London and Rio and earned four gold medals in both singles and doubles play. 

“I am so excited to be on the cover of the next Wheaties box,” Williams said. “I have dreamt of this since I was a young woman and it’s an honor to join the ranks of some of America’s most decorated athletes. I hope my image on this iconic orange box will inspire the next generation of girls and athletes to dream big.” 

Outside of tennis, Williams is a tireless advocate for equality. She fearlessly fights for the causes she believes in, with a focus on gender and racial equality. Growing up in one of America’s toughest neighborhoods, Williams learned steadfast resilience and she is working to instill confidence in others. Whether in her tennis career, through her clothing company, as a philanthropist or as a mother, she is focused on helping women to establish their own inherent greatness. 

Williams' limited-edition Wheaties Box will be widely available in the U.S. in the next several weeks. 

About Wheaties 

Wheaties has been committed to providing athletes with the nutrition they need to help them perform at their best for more than 90 years. The team behind “The Breakfast of Champions” has worked for decades to learn from food scientists, health professionals and athletes about what active people need to help fuel their active lifestyles. Some of the greatest athletes in American history have been honored by this first-ever whole grain breakfast cereal. Wheaties’ 100 percent whole grain flakes have long been enjoyed as part of a complete breakfast. To view a timeline of Wheaties Champions over the decades, visit