News Releases

Aug 08, 2018

Preheat your ovens: The 49th Pillsbury Bake-Off® Contest is open for entries


The iconic contest celebrates made-at-home recipes and the memories that inspire them

MINNEAPOLIS, Minnesota – The 49th Pillsbury Bake-Off Contest is officially open to home cooks nationwide and invites them to imagine the possibilities with Pillsbury. The iconic baking brand is asking participants to submit an original recipe using Pillsbury refrigerated dough, along with the story or inspiration behind the recipe, for judging at

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The categories for the 49th Pillsbury Bake-Off Contest are: Cozy Weekend Breakfasts, Appetizers for Any Party, Winning Weeknight Dinners and Sweet + Simple Desserts.  Recipe and story entries will be accepted through 9/12/2018 at 11:59 am CT.

After the four category winners are announced in January, all four finalists will be invited on a trip to New York City for an appearance on Food Network's hit show, The Kitchen, where the grand prize winner will be revealed in February.  Additionally, each category winner will be featured in Food Network Magazine, receive a kitchen suite of GE Appliances and $5,000 in cash. The grand prize winner; however, will be awarded with $50,000 in addition to the kitchen suite of GE Appliances.

"The Pillsbury Bake-Off Contest was created as a way to celebrate home cooks across America, and discover delicious recipes, many of which stem from great family memories and time spent together in the kitchen," said Cassi Dermody, Marketing Communications Manager for Pillsbury. "Asking contestants to share their inspiration along with their recipe brought a new dimension to judging last year's Contest as they made the recipes more meaningful.  We are looking forward to reading and getting inspired by the memories shared as part of this year's Contest." 

Amy Nelson, a first-time Pillsbury Bake-Off Contest finalist and category winner last year in the Cozy Breakfast category, found inspiration for her grand-prize winning recipe Bejeweled Cranberry-Orange Rolls in memories of cooking with her mother.

"I am so excited to partner with Pillsbury to announce that the 49th Pillsbury Bake-Off Contest is officially open.  My advice to this year's entrants is to just go for it," said Amy Nelson, the 48th Pillsbury Bake-Off Contest grand prize winner. "Everyone has great stories and memories to share around food and because the Bake-Off Contest highlights simplicity, it encourages cooks and bakers of all abilities to enter. Just developing my entry last year was a rewarding experience because it gave me a chance to share special food memories and make new ones with my friends and family in the kitchen." 

The Pillsbury Bake-Off Contest sponsor speaks to both the heritage of the Contest as well as the changing preferences of home cooks. Since 1949, Sponsor GE Appliances has provided thousands of ranges for the Pillsbury Bake-Off Contest enabling contestants to cook their cherished recipes with the latest technology including induction cooktops and true European convection ovens.

Since its inception in 1949, the Pillsbury Bake-Off Contest has been about inspiring home cooks everywhere to share their recipes and celebrating the stories behind them. Over the years, the contest has grown to reflect what's happening in real homes across the country. To learn more about the 49th Pillsbury Bake-Off Contest, visit or on social media at, Facebook and Instagram.

About General Mills

General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, Blue and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2018 consolidated net sales of US $15.7 billion, as well as another US $1.1 billion from its proportionate share of joint-venture net sales.

About GE Appliances

GE Appliances, a Haier company, makes moments that matter for our owners through our passion for making great appliances and providing unparalleled services. Owners have more choices than ever before under the Hotpoint, GE®, Haier, GE Café™, GE Profile™ and Monogram® brands. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners and water filtration systems. A leader in WiFi-connected technology, owners can monitor and maintain our connected suite of appliances from virtually anywhere, making owners' lives easier while improving their daily routines. For more information visit