News Releases

Aug 21, 2018

Hop back to school with Annie's new Gluten-Free Cheddar Bunny Tails and lunchbox favorites for everybunny


New gluten-free goodies allow more children to snack the Annie's way: no artificial flavors, synthetic colors or synthetic preservatives and full of flavor.

BERKELEY, California - The wait is finally over! After receiving hundreds of notes from fans over the years, Annie's Inc., known for its beloved Cheddar Bunnies, is proud to announce the launch of Gluten-Free Cheddar Bunny Tails – a delicious, crispy cracker made with real cheddar cheese and gluten-free goodness. Just in time for back to school, Annie's worked their tails off to perfect the most delicious gluten-free cracker possible. These new gluten-free goodies allow more kiddos to snack the Annie's way: no artificial flavors, synthetic colors or synthetic preservatives and full of flavor.

"Over the years, we have received so many heartfelt notes, letters, and emails asking for us to create a gluten-free recipe for our Cheddar Bunny crackers. We are so thrilled to share our crispy, cheesy gluten-free bunny cracker and we hope our patient fans will hop with joy when they taste them," said Carla Vernón, president, Annie's. "At Annie's, it is our mission to give kids and families food that they feel good about eating. We want kids to light up when they see Annie's in their lunchboxes. And we hope parents can feel confident about the wholesome and delicious Annie's snacks they're packing."

With another school-year just ahead, Annie's is helping to make lunchboxes everybunny will love. Even kids with the pickiest of palates will look forward to the noon bell so they can dig into lunchtime yum with Annie's:

   - The Veggie Skeptic – Cook up a batch of Yummier-Than-Ever Classic Cheddar Mac & Cheese and add in broccoli, peas or pureed cauliflower. Your veggie skeptic will love the cheesy taste and creamy sauce and will barely notice the chopped-up veggies. Win-win.
   - The Lunchroom Gluten-Free Hero – Pack Gluten-Free Cheddar Bunny Tails and juicy Berry Patch Bunny Fruit Snacks for a delicious, gluten-free combination the kiddos will love. Packed with flavor, your child will become a lunchroom hero with shareable snacks many can enjoy.
   - The Bunny Bestie –  A perfect treat for sharing with friends, Bunny Grahams are made with real and organic honey, cocoa and whole wheat. These bunny snacks are lightly sweet, organic, and a perfect finish to a lunch packed with love. 

Annie's. More Than Just Food. For more information and to locate Annie's products near you, visit

About Annie's:

Annie's, Inc. is a natural and organic food brand within General Mills offering family friendly products. Annie's products are made without artificial flavors, synthetic colors and preservatives common in conventional packaged foods. Annie's launched its first organic product in 1998 and continues to grow its organic portfolio, striving to extend its positive sustainability impacts in everything it does. Today, Annie's offers more than 150 products and is present in retail locations nationwide. Founded in 1989, Annie's is committed to being socially responsible and environmentally sustainable. For more information, please visit