Mar 18, 2016
General Mills divests Venezuela business
MINNEAPOLIS, Minnesota - General Mills is announcing it has completed the sale of its Venezuela business to Lengfeld Inc., a private, international investor with a presence in Venezuela. As a result, General Mills has exited the Venezuela market.
The sale includes the Underwood, Rico Jam and Frescarini brands and all associated operations in Venezuela. General Mills employs about 611 people in Venezuela, all of whom will remain with the divested business.
“This is a decision to prioritize other growth opportunities within our Latin American portfolio,” said Sean Walker, President of General Mills Latin America. “We would like to thank members of the General Mills Venezuela team, who have performed well despite challenging external conditions.”
General Mills has operated the Underwood business in Venezuela, the largest part of its portfolio in the country, since 2001. It took the brand over as part of the Pillsbury acquisition.
General Mills will provide additional details on the transaction when it reports its fiscal 2016 third-quarter results on March 23, 2016.
(Local Media) Alex Viloria +55-11-2162.8527
(International Media) Naamua Sullivan/Bridget Christenson +1 763-764-6364
About General Mills
General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie’s, Yoplait, Nature Valley, Fiber One, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2015 worldwide net sales of US $18.7 billion, including the company’s US $1.1 billion proportionate share of joint-venture net sales.