News Releases

Jun 02, 2014

General Mills Foundation doubles grant giving to further advance youth nutrition and fitness


$1 million in grants will be awarded in 2014

MINNEAPOLIS, Minn - Today, the General Mills Foundation, in partnership with the Academy of Nutrition and Dietetics Foundation, awarded $1 million, twice that of previous years, to Champions for Healthy Kids grant recipients.

The 2014 Champions for Healthy Kids grant recipients include 50 nonprofits, schools and community organizations across the nation that demonstrate the greatest need and likelihood of sustainable impact on young people’s nutrition and activity levels through innovative programs. This year, each of the 50 recipients will receive a $20,000 grant as part of the program.

 “Year in and year out, our Champions for Healthy Kids grant recipients have made a remarkable impact on more than 1 million of our nation’s youth,” said Ellen Luger, vice president of General Mills and executive director of the General Mills Foundation.  “This year, we’ve doubled the grant amounts to enable our partners to further advance their programs and help even more youth and their families enjoy the long-lasting benefits of a healthy lifestyle.”

Champions for Healthy Kids was launched in 2002 as a 10-year initiative designed to improve kids’ nutrition and physical fitness. Now in its 12th year, the General Mills Foundation and Academy of Nutrition and Dietetics Foundation have funded more than 550 youth nutrition and physical activity programs that have reached nearly one million kids through grants totaling $6.5 million.

“We are thrilled to be awarded a Champions for Healthy Kids grant this year,” said Kris Smart, executive director of Girls on the Run Chicago, a 2012 and 2014 Champions for Healthy Kids grant recipient. “The General Mills Foundation’s ongoing support has been vital to our mission to inspire young girls to be joyful, healthy and confident.”

As a result of Champions for Healthy Kids, the General Mills Foundation and the Academy of Nutrition and Dietetics Foundation has collected key insights related to addressing childhood obesity. Five indicators of a successful childhood obesity program have been found to include:

  • Parental involvement
  • Organizational collaboration
  • Direct engagement with youth during the planning process
  • Close collaboration with teachers and other community professionals
  • Communication among all parties with a vested interest in youth nutrition and fitness

With these learnings in mind, Champions for Healthy Kids targets grassroots efforts that develop creative ways – such as dance, karate memberships and cooking classes – to help youth adopt physically active lifestyles and balanced diets.

View the list of 2014 grant recipients at

Shannon Heine
General Mills

About the General Mills Foundation
The mission of the General Mills Foundation is to nourish communities.  Continuing its tradition of generous giving and global community support, General Mills contributed more than $150 million to charitable causes in fiscal year 2013.  General Mills invests in and collaborates with community organizations and programs that focus on alleviating hunger, advancing nutrition wellness and improving education.  In addition, 83 percent of U.S. employees volunteer. To learn more about the ways General Mills nourishes lives through philanthropy and community engagement, please join us on Facebook at

About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion.


Related Downloads

2014 report on our progress (pdf)