News Releases

Jun 03, 2009

Record-breaking year leads to $50 million for U.S. schools through Box Tops for Education


School supporters earn $300 million to support education during the program’s 12-year history

U.S. schools ended a record-breaking 2008-2009 year by redeeming a staggering $50.6 million in Box Tops coupons, an increase of 19 percent from last school year. The achievement gives school supporters 300 million reasons to celebrate as Box Tops for Education announced today that parents, teachers and community members have reached a new milestone, earning $300 million to support education since the popular fundraising program’s launch in 1996. The cash earned through the program helps fill gaps in school budgets, funding essential items such as computers, books, supplies and uniforms. 

“By doing simple, everyday activities like grocery shopping, dedicated school supporters feel good about making a significant difference in America’s classrooms – to the tune of three billion Box Tops coupons,” said Brian Peters, director of Box Tops for Education. “As more consumers watch their dollars, Box Tops for Education is helping parents support their child’s education without spending extra money.”

School earnings through Box Tops for Education reached a school-year high of $50.6 million as schools clipped more Box Tops coupons and 3,400 new schools participated in the program. In the 2008-2009 school year, each of the more than 69,000 participating K-8 schools earned an average of approximately $733, up from last year’s average of roughly $614.

School supporters can clip Box Tops coupons, valued at 10 cents, from hundreds of General Mills, SC Johnson, Kimberly-Clark, Pactiv, Nestle, and Avery Dennison products, including Cheerios®, Pillsbury®, Yoplait®, Ziploc®, Kleenex®, Huggies®, Hefty®, Juicy Juice®, Hi-Liter®, and more. Consumers can earn more cash by shopping online at major retailers such as Target, Best Buy, JCPenney and Barnes & Noble through the Box Tops MarketplaceSM and Reading RoomSM, where a percentage of qualifying purchases is donated back to their school.  Through Box Tops for Education, schools can earn up to $60,000 each year, or up to $20,000 from each of the three program components. Additionally, Box Tops runs various promotions, including sweepstakes, contests, Bonus Box Tops offers and more.

Find out how much your school has earned and sign up to support your school today at You can also print coupons for Box Tops products, discover new recipes, read parenting articles and join discussions in the Parenting Community forum.

About Box Tops for Education
America’s schools have earned more than $300 million through Box Tops for Education since the program started in 1996. Thousands of schools have used that cash to purchase items such as computers, library books, art supplies, and playground equipment. Schools can earn up to $60,000 per year, to spend on anything they
choose, by clipping Box Tops coupons from hundreds of products and shopping online through the Box Tops Marketplace and Reading Room. To learn more about the program, visit