Food
General Mills Foodservice Celebrates Cake Artistry with Pillsbury
Professional bakers showcased their skills at this year’s annual Pillsbury Bakers' Plus Creative Cake Decorating Competition.
About the competition
The Pillsbury Bakers' Plus Creative Cake Decorating Competition is a prestigious event that showcases the incredible talent and artistry of professional cake decorators. Held at the International Baking Industry Exposition (IBIE) this year, participants were tasked with showcasing their imagination and artistry on unique cake creations across four categories: wedding cake, rolled fondant, sculpted cake and buttercream.
General Mills Foodservice provided Pillsbury Bakers’ Plus Cake Mix (more than 350 pounds!) and worked with Freed’s Bakery in Las Vegas to make nearly 200 cakes that served as the foundation for the competition. The Pillsbury Doughboy, alongside an esteemed international jury of renowned pastry experts, evaluated the competition.
“We are proud of all the cake decorators who competed for this year’s Pillsbury Bakers’ Plus Grand Champion Trophy,” says Cathy Meyer, director of foodservice ingredients at General Mills Foodservice. “This event celebrates the artistry of some of North America’s most talented decorators, and we’re proud that Pillsbury products helped bring their visions to life with the quality and consistency bakers rely on.”
This year’s winners
The 2025 Pillsbury Bakers' Plus Creative Cake Decorating Competition was a resounding success, highlighting the imagination and skill of six exceptional teams. The winners were announced on September 16th at IBIE.
- Overall Winners: Sabrina Sigouin (La Belle Patissiere) and Sandra Major (Le Sucre au Fou)
- Wedding Category: Aaron McInnis and Juanita Tobin (Happy Belly Cakery)
- Fondant Category: Jean Schapowal (Cakes w Character) and Jesse Lesser Cakes
- Sculpted Category: Sabrina Sigouin (La Belle Patissiere) and Sandra Major (Le Sucre au Fou)
- Buttercream Category: Carlos Mendez and Agnieszka (Agnes) Mendez (Cakes by Carlos)
Pillsbury's history of supporting bakers
Pillsbury has a long and rich history of supporting bakers and the baking industry. For over 150 years, Pillsbury has been connecting with foodservice operations to help them conveniently and consistently serve high-quality baked goods.
As more consumers began eating outside the home, Pillsbury started selling flour and baking mixes to bakeries, restaurants and other foodservice operations. By 1954, Pillsbury was selling 15 billion pounds of flour to bakeries and institutions, significantly more than what was used for family baking at home.
Pillsbury has also invested in training and education for bakers. In 1974, the company began conducting two-day training schools to educate customers and foodservice distributors on food handling practices and the preparation of foodservice products.
In 2001, General Mills acquired Pillsbury, launching a new era in flour and baking expertise. Today, Pillsbury is proud to work alongside bakers, foodservice operators and foodservice chefs to help make baking more convenient. Whether it's place-and-bake products or mixes that help organizations marry consistency and creativity, Pillsbury is dedicated to supporting the baking industry.