Dec
03,
2025
News Release
"Stranger Things" and Nature Valley Return Peanut Butter Boppers for the First Time Since 1989 for the Show’s Fifth and Final Season
The beloved ‘80s snack gets a retro revival inspired by the world of Hawkins.
MINNEAPOLIS, MN — Get ready to dust off the Walkman, turn back the clock and maybe open a rift or two. The nostalgic Nature Valley Peanut Butter Boppers from the 1980s have reappeared, and this time, they’ve made their way to Hawkins, Indiana.
The retro favorite is reemerging online, with a limited-edition drop of Nature Valley Fudge Chip Peanut Butter Boppers wrapped in totally tubular Stranger Things-inspired packaging straight out of Hawkins.
The snack returns in its original recipe, with a creamy peanut butter center rolled in crisp rice cereal and decadent fudge chips for a rich, crunchy-meets-creamy bite that’s pure 1980s bliss. It’s like a time capsule you can snack on. Fans can snag this nostalgic treat along with a shirt and a special recipe card in a limited-edition kit beginning Wednesday, December 3 for $19.87 exclusively at sreppob.com (Boppers spelled backward in a wink and nod to the Upside Down) while supplies last!
“We’re beyond excited to bring Boppers back from the 1980s and into fans’ hands one more time,” said Ray Joncas, VP, Bars Business Unit at General Mills. “The beloved creamy, indulgent peanut butter-filled snack is the perfect match for streaming the new season, and we can’t wait for fans to enjoy!”
And those who miss the drop, or can't get enough of the melt-in-your-mouth, blast-from-the-past, you can still find the DIY Boppers recipe on NatureValley.com so everyone can recreate the nostalgia at home using Nature Valley Oats N Honey Crunchy Bars or Granola (no supernatural powers or Hawkins Laboratory equipment required)! Stay tuned for a few more surprises by following Nature Valley on TikTok — rumor has it, Hawkins has a few snacks left hiding in the shadows... keep your eyes peeled on the Stranger Things Things channel.
The first volume of Stranger Things premiered November 26 on Netflix, with volume 2 releasing on December 25, and The Finale on December 31 at 5pm PST. Find out when Stranger Things 5 premieres in your part of the world here.
Tune in with even more Hawkins-approved snacks from General Mills for your watch party, including Stranger Things themed Fruit Roll-Ups, Fruit by the Foot, Gushers and Totino’s Hellfire Club Pizza Rolls, all available at retailers nationwide for a limited time.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
About Stranger Things
Created by The Duffer Brothers, Stranger Things debuted in 2016 and quickly became one of Netflix’s most popular television series ever, with its fourth season alone amassing over 140.7M views globally. Rooted in ‘80s nostalgia, it boosted Kate Bush’s track “Running Up That Hill” into the Billboard Hot 100 chart for the first time in its 38-year history. The series has also garnered over 70 awards worldwide including Emmys® and the Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Drama Series, and has been nominated for over 230 awards. The highly anticipated fifth and final season will release later this year in three volumes at 5PM PT: four episodes on November 26, three episodes on Christmas and the finale on New Year’s Eve. The beloved franchise offers fans various ways to engage with the cultural phenomenon year-round, including: the Olivier and Tony-award winning stage play, Stranger Things: The First Shadow; a collection of books takes fans deeper into the story; the touring Stranger Things: The Experience which recently expanded to Brazil and Australia; Stranger Things: Escape the Dark; a brand new immersive experience set to open at Netflix House later this year; Stranger Things: Tales From ‘85, an animated series that will take fans back to Hawkins in 2026; fans celebrate November 6 — the day Will Byers went missing — as ‘Stranger Things Day;’ and they can follow @StrangerThings.Things for fun ways to bring the world into their everyday lives.
Contact
General Mills Communications
763-764-6364
Media.Line@genmills.com