Jan 19, 2022
News Release

Cinnamon Toast Crunch introduces limited-edition Cinnamoji Toast Crunch

The Cinnamojis are back at their crazy antics, and they’ve officially been spotted in the most absurd place ever – your cereal bowl!
Cinnamoji Toast Crunch cereal boxes

MINNEAPOLIS, Minnesota - Cinnamon Toast Crunch’s Cinnamojis are back at their crazy antics, and they’ve officially been spotted in the most absurd place ever – your cereal bowl! For a limited time, Cinnamon Toast Crunch fans can get their hands on Cinnamoji Toast Crunch cereal, a quite absurd twist on their favorite Cinnadusted cereal, where Cinnamoji faces have been blasted onto the square pieces.

“The Cinnamojis are known for chomping one another because they are so irresistible,” said Mindy Murray, Senior Marketing Communications Manager, General Mills. “Now fans can get in on the action and chomp the Cinnamojis themselves in this first of its kind limited-edition Cinnamoji Toast Crunch. This won't be the last you're seeing of the Cinnamojis, as they are always up to something.”

The Cinnamojis are rolling out their latest cereal masterpiece nationwide, beginning to pop up in stores this month.

But that’s not all. Fans can also enter for a chance to win their very own custom box with a personalized Cinnamoji – that they create – on packaging! Full details of how to enter the Cinnamoji sweepstakes are available on boxes of Cinnamoji Toast Crunch and specially marked boxes of Cinnamon Toast Crunch varieties, such as Dulce de Leche Toast Crunch and Churros, or at CinnamojiMe.com.

In addition to Cinnamoji Toast Crunch, the Cinnamojis are calling upon a few of their celebrity friends to get in on the takeover, releasing limited-edition, online exclusive boxes – featuring Chloe Kim, Justin Jefferson, SpongeBob SquarePants, Leslie Grace and Manuel Turizo transformed into a Cinnamoji!*

Breakfast with Chloe Kim

Global snowboarding icon Kim will be the first to take over the cereal box. Kim is upping the ante, with not one – but two – twists on favorite breakfast staples to fuel her on the slopes – with Chloe Toast Crunch and a limited-time Go-GURT promotion, appropriately called SNO-GURT, which comes with the opportunity to snag free Chloe Kim-designed mini finger snowboards. To claim the mini finger snowboard, fans can find a code and follow the instructions inside the pack. The limited run of Chloe Toast Crunch boxes will drop on January 27 exclusively on Walmart.com. SNO-GURT is available in Strawberry and Mixed Berry yogurt flavors now at grocery stores and retailers nationwide for an SRP of $2.99 (for an 8-ct box) and $5.59 (for 16-ct box).

The Cinnamoji Takeover Continues

Beginning in late February, four weeks of additional celebrity boxes will drop exclusively at CinnamonToastCrunch.com. Fans can follow @CinnamonToastCrunch on Instagram to find out the timing of each new introduction. The epic lineup includes:

  • SpongeBob SquarePants in Cinnamon Toast Crunch Squared – with a spatula fit for flipping patties or chowing down on a bowl of cereal
  • Professional football star Justin Jefferson in Griddy Toast Crunch – named after the iconic touchdown dance – with a custom Under Armour sweatshirt
  • Popular Urbano singer Manuel Turizo in Manuel Toast Crunch – with a flat-brimmed cap with Manuel’s Cinnamoji
  • Actress and Music Recording Artist Leslie Grace in Leslie Toast Crunch – debuting with a NEFF beanie embroidered with her Cinnamoji

*SpongeBob SquarePants will appear as himself on box with Cinnamojis!

For more information on Cinnamon Toast Crunch, please visit Cinnamontoastcrunch.com. You can also follow Cinnamon Toast Crunch on Facebook, Instagram, Twitter, and Tik Tok.

For more information on the Personalized Cinnamoji Sweepstakes, visit CinnamojiMe.com. No purchase necessary. Must be a U.S. resident, 13+ to enter. Starts 12/1/2021 and ends 6/30/22. Sponsored by General Mills Sales, Inc.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and being a force for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2021 net sales of U.S. $18.1 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.


Andrea Williamson 
General Mills