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Sep 14, 2021

General Mills’ Box Tops for Education surprises local teachers to kick off the new school year

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Box Tops for Education supports partner organization, Black Men Teach, and works with retailers to provide shoppers new ways to earn cash for schools in need.

MINNEAPOLIS, Minnesota - For teachers, gearing up for the school year consists of a lot more than just creating lesson plans, bulletin boards and seating charts. According to the National Education Association, the average teacher spends upwards of $500 of their own money on school supplies due to lack of adequate funding, with higher expenses on average in high-poverty schools. General Mills’ Box Tops for Education program is partnering with retailers this year to offer new ways for guests to earn cash for schools in need so that teachers don’t have to fill this gap alone. Now through September 30th, shoppers can earn an additional 50 Bonus Box Tops, the equivalent of five dollars, when they purchase five participating items at Target and scan their receipt within 14 days of purchase.

Box Tops for Education has also joined a back-to-school celebration barbeque in Brooklyn Park hosted by Black Men Teach, a Minnesota-based organization committed to recruiting, preparing, placing, and retaining Black male teachers in Twin Cities metro elementary schools. Guests of honor at the event on September 11th included Thetis White, Raphael Barnett and Sidney McClain, three fellows with Black Men Teach and teachers at Monroe Elementary in Brooklyn Park. Earlier this year, they were each awarded $50,000 in loan forgiveness as part of Box Tops for Education’s four-year commitment of $500,000 to the organization. This commitment supports Box Top’s journey to advance equity in education. As another part of its commitment to racial equity in the classroom, Box Tops has enhanced its app to allow participants to easily find and support schools in need with products they already purchase at participating retailers like Target.

“We understand that addressing systemic racism isn’t something that we can do alone – but as a platform with a 25-year, and nearly $1 Billion history of helping schools, we believe there is always more we can be doing, especially in our own community,” says Lilly Moeding, Box Tops for Education’s Brand Experience Manager. “Working with local organizations like Black Men Teach has allowed us to begin our journey toward making an impact in our own backyard of Minneapolis.”

At the back-to-school event, Box Tops for Education also donated $500 Target gift cards to Mr. White, Mr. Barnett and Mr. McClain to get school and classroom supplies for the upcoming year, as well as $25 Target gift cards to the parents of each of their students. This event is driven by Box Tops’ goal of enhancing equity in education – starting in the Minneapolis community.

“We are so grateful to Box Tops for Education and Black Men Teach for this amazing event and support,” said Sidney McClain, one of the three Black Men Teach fellows. “Knowing we can start this school year off without financial stress is such a relief. From being able to afford classroom supplies for our students to the incredible loan forgiveness – it’s life-changing and makes such an impact on not only our lives, but also our community at large.”

To support Schools in Need, download the Box Tops for Education app available in the iTunes App Store and Google Play and find a school in need through the app’s new feature. Earn 50 Bonus Box Tops when you purchase five participating items at Target and scan your receipt within 14 days of purchase.* One simple scan of your grocery receipt could help advance equity in education for the schools that need it the most. For more information, or to see a full list of participating products, visit www.BTFE.com.

*Purchase by 09/30/21. Limit 5 claims per receipt. This offer excludes Yoplait single serve cups, Nestle, Paper Mate and Lysol products. Offer valid while supplies last.

About Box Tops for Education
America's K-8 schools have earned more than $940 million through the Box Tops for Education® program since it was founded by General Mills in 1996. More than 80,000 schools use that cash to purchase items such as computers, library books, art supplies, playground equipment and more. To learn more visit www.BTFE.com.

About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and being a force for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2021 net sales of U.S. $18.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.

About Black Men Teach
Black Men Teach is a nonprofit organization located in Minneapolis with a mission to recruit, prepare, place and retain Black male teachers in elementary schools. Working directly with eight partner schools, Black Men Teach wants all students to have the opportunity to attend schools staffed with racially and culturally diverse teachers and leaders, which creates an environment that affirms students for who they are.

Media
General Mills Corporate Communicatons
763-764-6364
media.line@genmills.com