That was the first Kix slogan.
We never changed it.
Why would we?
With just 3 grams of sugar per serving, we take pride knowing that Kix still has the same flavor and unique texture that has kept it a family favorite for nearly eight decades.
Fuel your kids' imagination. Inspire their creativity.
Kix, the first ready-to-eat puffed corn is made with a batch-puffing gun, an innovation that dramatically changes the look of cereal.