That was the first Kix slogan.
We never changed it.
Why would we?
We take pride knowing that Kix still has the same flavor and unique texture that has kept it a family favorite for nearly eight decades.
Fuel your kids' imagination. Inspire their creativity.
Kix, the first ready-to-eat puffed corn is made with a batch-puffing gun, an innovation that dramatically changes the look of cereal.