It’s also important to help those who depend on charities and food banks.
The General Mills Foundation has expanded its COVID-19 charitable response to $14 million, since March 2020, due to growing hunger rates, which includes an additional $4 million of supplemental philanthropic funding for nonprofit organizations working to alleviate growing food insecurity.
The grants and food donations from General Mills help food banks, food pantries and other anti-hunger organizations meet the elevated community needs driven by the pandemic.
The company’s latest COVID-19 response augments more than $50 million in cash giving by General Mills and its foundation in fiscal 2020, along with more than $40 million worth of food product donations provided by General Mills to nonprofit food banks to help reduce hunger and ensure food security for people and pets across global communities.
$5 million "manufacture to donate" initiative
Our COVID-19 charitable response includes a “manufacture to donate” initiative that is providing $5 million worth of food - including whole grain cereals, waffles and granola bars - for Feeding America to distribute within its network of 200 food banks. In Australia, our Rooty Hill plant in Sydney also produced 10,000 pasta meals per month. The meals were distributed by Foodbank Australia to more than 2,000 charities feeding food-insecure Australians.
Supporting our employees and communities
We've also announced new ways to show continued support for our employees and communities:
- An additional $500 match from the General Mills Foundation for employees who participate in the company’s charitable gift matching program
- Enhanced benefits for plant employees
Supporting the restaurant industry
General Mills Foodservice also made a $100,000 donation to the Restaurant Employee Relief Fund (RERF) to help restaurant workers facing hardship due to the COVID-19 crisis. Our donation, and all money raised by RERF, will go directly to impacted restaurant workers who have lost their jobs.
Cheerios gives back
Our Cheerios team in the U.S. teamed up with Josh Gad and his YouTube series “Reunited Apart” to announce a $1.3 million donation in May 2020 to No Kid Hungry to help support children facing hunger.
In Canada, our Cheerios team donated $500,000 to Food Banks Canada and $600,000 worth of products from General Mills. Also, the "Cheer For The Food Banks Frontline" initiative featured some of the inspiring employees and volunteers helping keep Canada’s food banks in operation, on limited-edition Cheerios boxes.
We're devoted to working alongside our partners in communities around the world, and with our employees, customers and consumers.
We thank you for your business and support.
Updated October 29, 2020