How General Mills is responding to COVID-19

At General Mills, we're committed to doing everything we can during the COVID-19 pandemic to provide food to people who need it worldwide. And our most important priority is the safety of our employees and our food. 

It’s also important to help those who depend on charities and food banks.   

The General Mills Foundation is donating $5 million in charitable gifts to ensure the most vulnerable children have access to meals amid school and community program closures.  

These gifts include the foundation’s previous philanthropic grants spanning Asia, Europe, Australia, Latin America and North America to increase food bank capacity in response to the COVID-19 pandemic and supplement the $21 million in cash given by General Mills and its foundation last year and more than $40 million worth of food product donations provided by General Mills to food bank partners to help ensure food security across global communities.  

And, our Cheerios team in the U.S. teamed up with Josh Gad and his YouTube series “Reunited Apart” to announce a $1.3 million donation on May 31 to No Kid Hungry to help support children facing hunger during the COVID-19 pandemic.

In Canada, our Cheerios team there is donating $500,000 to Food Banks Canada and $600,000 worth of products from General Mills. Also, the "Cheer For The Food Banks Frontline" initiative will feature some of the inspiring employees and volunteers helping keep Canada’s food banks in operation, on limited-edition Cheerios boxes.

Additionally, the foundation is supporting strategic community partners near General Mills manufacturing plants, to ensure they are better equipped to face the challenging demands of today and the days ahead.  

$5 million "manufacture to donate" initiative 

General Mills also has announced a “manufacture to donate” initiative that will provide $5 million worth of food - including whole grain cereals, waffles and granola bars - for Feeding America to distribute within its network of 200 food banks.

In Australia, we’re also making 60 pallets of Latina Fresh products, solely for distribution to Foodbank Australia.

Our primary focus is on food, because it’s more vital than ever. With schools closed, restaurants closed (or only offering limited hours for takeout/delivery), and as job losses grow and grocery store shelves run low, it’s critical that we help those who may wonder where they will find their next meal.   

If you also can help, please consider donating to food banks or other hunger-fighting charities in your area.  

Supporting our employees and communities  

We've also announced new ways to show continued support for our employees and communities:   

  • A paid community service program for Minneapolis, Minnesota-based employees to redirect their work hours to serving hunger-relief nonprofits  
  • An opportunity for corporate employees to temporarily work at our manufacturing plants  
  • An additional $500 match from the General Mills Foundation for employees who participate in the company’s charitable gift matching program 
  • Enhanced benefits for plant employees 

Supporting the restaurant industry  

General Mills Foodservice made a $100,000 donation to the Restaurant Employee Relief Fund (RERF) to help restaurant workers facing hardship due to the COVID-19 crisis. Our donation, and all money raised by RERF, will go directly to impacted restaurant workers who have lost their jobs. 

Thank you  

We're devoted to working alongside our partners in communities around the world, and with our employees, customers and consumers.   

We thank you for your business and support.   


Updated May 31, 2020