
Inspiring people to connect with nature with on-the-go snacks since 1973.
As creators of the world’s first granola bar, we’ve grown into a family of snacks that puts our love for the great outdoors front and center.


We pack in ingredients to power any adventure, like whole grain oats, peanuts, almonds, and nut butters.

Experience snacks that you can feel good about.

No artificial flavors. No artificial colors. No high fructose corn syrup. 0 grams trans-fat. No asterisks.
After launching with our granola cereal, we realized one key aspect was missing: the ability to be eaten outside, on the go. So, we got to work and the world’s first granola bar was created.
Now, almost 50 years later, we’ve stayed true to our name and have a whole family of snacks that inspire people to connect with nature.

OUR LOVE FOR THE EARTH, IN ACTION
We restored access to 10,000 miles of national park trails and we’re on the path to restore access to 10,000 more.
We’ve taken the first step by making our Crunchy bar wrappers store drop-off recyclable, with the goal of making all of our packaging fully recyclable by 2025.

Easy apps, comforting sides and shareable desserts make Friendsgiving easy to host with help from Pillsbury, Progresso, Chex and Betty Crocker.

The limited-edition collaboration brings together breakfast powerhouses, as each of the three cereals receives a Dunkin’-inspired treatment this December.

The No. 1 cereal brand* and the No. 1 most trusted food storage brand** bring freshness you can reseal to the cereal aisle – available exclusively at Walmart.com beginning Oct. 27.

The new collector’s Wheaties box features the icon, Muhammad Ali, alongside actor Jaalen Best, who portrays the heavyweight champion in the upcoming series “The Greatest,” coming to Prime Video on November 4.

New EPIC® Sticks offer up to 10g of protein per stick and are made with 100% grass-fed beef or free-range chicken.

Inspired by classic horror films, General Mills’ Monster Cereals have been part of Halloween traditions for 55 years.
From vintage cereal-box premiums and monster-themed records to marshmallow transformations and Jim Henson’s Creature Shop puppets, the history of Monster Cereals invites fans along for a frightfully fun time.

The collaboration comes amid continued momentum for Pillsbury’s refrigerated dough portfolio, including three consecutive years of growth for cookies and winning over more households with biscuits.

This National Whole Grain Month, learn about the benefits of whole grains and simple steps you can take to add more into your day.

The celebration marks Betty Crocker’s first birthday in its Bettier Than Ever era and builds on Betty’s role in cultural moments that continue to drive meaningful growth for the brand.

From bold bites and shareable snacks to pet-friendly treats, these game day picks have everyone covered.

A full lineup of Halloween-ready snacks, treats and cereals to make trick-or-treating, parties and family nights frightfully fun for everyone.

Partnership brings together two brands with deep ties to the Sun City.