Nature Valley
Inspiring people to connect with nature with on-the-go snacks since 1973.
Inspiring people to connect with nature with on-the-go snacks since 1973.
As creators of the world’s first granola bar, we’ve grown into a family of snacks that puts our love for the great outdoors front and center.
We pack in ingredients to power any adventure, like whole grain oats, peanuts, almonds, and nut butters.
Experience snacks that you can feel good about.
No artificial flavors. No artificial colors. No high fructose corn syrup. 0 grams trans-fat. No asterisks.
After launching with our granola cereal, we realized one key aspect was missing: the ability to be eaten outside, on the go. So, we got to work and the world’s first granola bar was created.
Now, almost 50 years later, we’ve stayed true to our name and have a whole family of snacks that inspire people to connect with nature.
OUR LOVE FOR THE EARTH, IN ACTION
We restored access to 10,000 miles of national park trails and we’re on the path to restore access to 10,000 more.
We’ve taken the first step by making our Crunchy bar wrappers store drop-off recyclable, with the goal of making all of our packaging fully recyclable by 2025.
This National Whole Grain Month, learn about the benefits of whole grains and simple steps you can take to add more into your day.
The celebration marks Betty Crocker’s first birthday in its Bettier Than Ever era and builds on Betty’s role in cultural moments that continue to drive meaningful growth for the brand.
From bold bites and shareable snacks to pet-friendly treats, these game day picks have everyone covered.
A full lineup of Halloween-ready snacks, treats and cereals to make trick-or-treating, parties and family nights frightfully fun for everyone.
Partnership brings together two brands with deep ties to the Sun City.
From the fields that grow our ingredients to the families that buy our food, discover how our purpose-driven brands are creating a positive impact.
From everyday cooking staples to hearty options ready in minutes, Old El Paso™ gives fans something new to savor this cozy season.
Perfectly pre-shaped and ready-to-bake, these croissants go from freezer to oven for warm, bakery‑style treats with no shaping or thawing required.
Following last summer’s successful debut of Progresso® Pitmaster, the brand’s BBQ-inspired soup line, two new fan favorite flavors join the grill-inspired collection with 15 to 16g of protein per can.
From a trending flavor obsession to a timeless comfort-food classic, Annie's latest mac & cheese creations offer something for every craving.
Cinnamon Toast Crunch Chamoy Mega Flavored Cereal and Chamoy Mega Cinnamon Toast Crunch CINNADUST™ Flavored Chamoy Sauce bring an unexpected spin to two fan-favorite brands.
Milestone to make cereal free from certified colors reinforces General Mills’ food innovation leadership.
