The collaboration comes amid continued momentum for Pillsbury’s refrigerated dough portfolio, including three consecutive years of growth for cookies and winning over more households with biscuits.
MINNEAPOLIS – Pillsbury knows good things come in small packages and even greater things come between two flaky biscuits. That’s why Pillsbury is teaming up with Chain, the American Pop Cuisine brand founded by B.J. Novak, to debut the Short King Sandwich Shoppe, a playful tribute to Poppin’ Fresh himself.
Inspired by the Pillsbury Doughboy’s iconic 8.75-inch stature, the month-long pop-up at Westfield Topanga Mall in Los Angeles serves up extravagant biscuit sandwiches alongside a limited-edition Pillsbury by Chain merch collection available to fans nationwide.
The Short King Sandwich Shoppe serves three over-the-top, chef-driven biscuit sandwiches inspired by brunch, dinner and dessert — plus the Doughboy Deluxe, which brings all three together in one sandwich:
The collaboration comes as Pillsbury continues to build momentum by giving fans more of what they love — more flaky layers, more* cinnamon and more** icing, to name a few — across its popular refrigerated dough products.
“Last year, we started making our biscuits with more of what people love — more flaky layers* for more delicious possibilities,” said Maria Carolina Comings, Vice President and Business Unit Director for Pillsbury at General Mills. “The Short King Sandwich Shoppe is a celebration of that ‘more’ mindset, teaming up with Chain to show just how much you can do with a Pillsbury biscuit in a way that’s playful, unexpected and unmistakably Pillsbury.”
For anyone who’s ever wondered how they stack up against the original Short King, guests can measure up to find out how many Doughboys tall they are at the Short King Sandwich Shoppe, open at the Westfield Topanga Mall (6600 Topanga Canyon Blvd) from October 8 through November 6.
Fans nationwide can get in on the fun with limited-edition Pillsbury by Chain merch available at the Shoppe and online at eatatchain.com/collections/pillsbury. The collection includes blind-box UV-activated mystery tees that reveal one of three Pillsbury favorites — Biscuits, Toaster Strudel or Crescent Rolls — along with Pillsbury x Chain tees starring Poppin’ Fresh and a crossbody bag inspired by the iconic Pillsbury Crescent Rolls canister.
“The Pillsbury Doughboy is a true cultural icon – and the original Short King,” said Nicholas Kraft, Co-Founder and Chief Creative Officer at Chain. “To be able to honor him with a sandwich that stands as tall and proud as him is a delicious dream.”
The Short King Sandwich Shoppe may be popping up in Los Angeles, but home cooks everywhere can bring a taste of the experience home with recipes available at https://www.pillsbury.com/recipes/pillsbury-by-chain-short-kings-rise-shine-sandwiches/db2166c3-1ba2-49e3-b294-110786494c39.
Follow @Pillsbury and @eatatchain on social for the latest.
*compared to the prior recipe
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
Founded by B.J. Novak, Chain is celebrated for its high-impact experiences and products that reimagine the foods, brands, and memories that shaped American pop culture. With advisors Chrissy Teigen, David Gelb, and a devoted community of fans, Chain transforms familiar favorites into a new kind of pop cuisine.
General Mills Communications
763-764-6364
media.line@genmills.com
Edelman
Julia O'Leary
Julia.Oleary@Edelman.com
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