General Mills Communications
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Edelman
Gabi Kurzer
Gabi.Kurzer@edelman.com
New EPIC® Sticks offer up to 10g of protein per stick and are made with 100% grass-fed beef or free-range chicken.
MINNEAPOLIS – Protein-rich diets are on the rise — with the category up nearly 12% over the past year, according to Circana — and meat snacks are having their moment. Now, EPIC® is introducing its own take on this meaty trend with new EPIC Sticks, delivering seriously good flavor, thoughtfully sourced meat and quality ingredients that you don’t have to second guess.
Available in four flavors: Original Beef, Wagyu Beef, Rotisserie Chicken and Hot Honey Chicken, EPIC Sticks are available on Amazon and at Sprouts now, and rolling out on shelves nationwide in 2027.
“We knew EPIC had to do what we’ve always done and bring something different to the snack aisle,” said Scott Baldwin, Vice President and Business Unit Director of Bars at General Mills. “From the rich taste of Wagyu Beef to the sweet-and-savory combination of Hot Honey Chicken, we wanted to bring some of the delicious, on-trend flavors people already love to a convenient meat-stick format made for wherever your day takes you.”
Epic days call for EPIC fuel! Whether it's a packed workday, a workout or a weekend outside, the lineup includes four distinct flavors for any adventure:
EPIC Sticks ditch the unwanted fillers and unnecessary extras, delivering thoughtfully sourced protein from 100% grass-fed beef or free-range chicken. All four flavors are gluten free, dairy free and Paleo-friendly and are made without antibiotics or added hormones.
EPIC Sticks are available now in single units and multipacks on Amazon and at Sprouts, and will be at retailers nationwide in 2027, ready for your next epic adventure. For more information about EPIC, visit epicprovisions.com and follow @epicbar on Instagram and Facebook.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
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