Shaquille O’Neal and General Mills Search for America’s Biggest Cereal Fans, Offering Big Prizes and Exclusive Merch
Cinnamon Toast Crunch, Lucky Charms, Reese’s Puffs and Honey Nut Cheerios are fueling cereal fandom with larger-than-life prizes, exclusive merch and epic experiences.
Cinnamon Toast Crunch, Lucky Charms, Reese’s Puffs and Honey Nut Cheerios are fueling cereal fandom with larger-than-life prizes, exclusive merch and epic experiences.
It’s the most spooktacular time of year — Count Chocula, Boo Berry and Franken Berry are returning to the cereal aisle with new limited-edition packaging featuring puppets from Jim Henson’s Creature Shop!
New Blasted Pizza Rolls™, additional Ultimate Pizza™ varieties and the return of Cheeseburger Pizza Rolls bring the flavors fans are reaching for right now to the freezer aisle.
The collaboration will support farmers who adopt practices to improve soil health, water quality and carbon sequestration across the shared value chain.
The nostalgic “Saved by the Box Tops” campaign brings together iconic classmates, retro-inspired packaging and $300,000 in funding for schools nationwide.
New merch, designed to take on the great outdoors this summer, and packaging are both inspired by the country’s most iconic parks.
General Mills, Inc. (NYSE: GIS) today reported results for its fourth quarter and fiscal year ended May 31, 2026.
McNabb also joins Board of Directors.
General Mills introduces Lucky Charms Unicorn Cotton Candy and Tropical Trix featuring Disney’s Moana cereals, available nationwide this summer.
Pet parents can “claim” their dog before April 15 to receive a $1,000 credit from Love Made Fresh for food and other necessities for their four-legged friend.
