General Mills Communications
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Edelman
Julia O’Leary
Julia.Oleary@Edelman.com
Perfectly pre-shaped and ready-to-bake, these croissants go from freezer to oven for warm, bakery‑style treats with no shaping or thawing required.
MINNEAPOLIS – Pillsbury is introducing ready-to-bake frozen croissants for the first time with Pillsbury Butter Grands! Croissants and Chocolate Grands! Croissants. The perfectly pre-shaped pastries go straight from the freezer to the oven, making it easier than ever to enjoy a warm, bakery-style croissant at home without all the prep work.
“More people want to recreate the quality and indulgence of a bakery experience at home but without the time and effort that traditionally comes with it,” said Maria Carolina Comings, Vice President and Business Unit Director for Pillsbury at General Mills. “Pillsbury Grands! Croissants give fans an easier way to enjoy golden, flaky croissants that are ready in under 30 minutes, leaving more time for the moments that bring people together.”
Pillsbury! Grands Croissants are crafted with 48 delicate layers for a light, flaky texture in every bite. Butter Grands! Croissants are made with real butter for a rich, classic bite, while Chocolate Grands! Croissants feature a Belgian chocolate filling for those seeking something a little sweeter.
The new croissants combine the warm, fluffy payoff of a fresh-from-the-oven baked treat with the ease Pillsbury fans know and love.
Available as a permanent addition to the freezer section at retailers nationwide, each package includes eight large, fluffy pastries that can be baked individually or together. Bake one for a quick treat or prepare the full batch to share around the table with family and friends for brunch. Pillsbury Grands! Croissants give fans the flexibility to bake exactly what they need, when they need it.
The launch marks another step in Pillsbury’s momentum in frozen baked goods, where the brand continues to expand its portfolio alongside its classic biscuits and cinnamon rolls, giving consumers another convenient, bakery-inspired option made for the freezer.
For more information, visit pillsbury.com or follow @Pillsbury on Instagram and Facebook for more.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
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