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Sure, the food groups are cool, but have you ever stuffed all of them into a poppable, golden pizza crust? Spoiler alert: the results are epic.
With great pizza rolls, comes great responsibility. Thanks to our mascot, Pete, we’re revolutionizing the frozen pizza game and delivering premium snacking to the masses.
From a neighborhood pizzeria to a billion-dollar brand.



Cinnamon Toast Crunch, Lucky Charms, Reese’s Puffs and Honey Nut Cheerios are fueling cereal fandom with larger-than-life prizes, exclusive merch and epic experiences.

A look back at the history and innovation of the first Nature Valley Crunchy Granola Bar, celebrating our connection to the outdoors this summer.

It’s the most spooktacular time of year — Count Chocula, Boo Berry and Franken Berry are returning to the cereal aisle with new limited-edition packaging featuring puppets from Jim Henson’s Creature Shop!

New Blasted Pizza Rolls™, additional Ultimate Pizza™ varieties and the return of Cheeseburger Pizza Rolls bring the flavors fans are reaching for right now to the freezer aisle.

The nostalgic “Saved by the Box Tops” campaign brings together iconic classmates, retro-inspired packaging and $300,000 in funding for schools nationwide.
New merch, designed to take on the great outdoors this summer, and packaging are both inspired by the country’s most iconic parks.

From flour mills and our kitchens to family tables around the world.


General Mills introduces Lucky Charms Unicorn Cotton Candy and Tropical Trix featuring Disney’s Moana cereals, available nationwide this summer.

Pet parents can “claim” their dog before April 15 to receive a $1,000 credit from Love Made Fresh for food and other necessities for their four-legged friend.

Discover General Mills' 2026 spring collection, featuring new and returning seasonal cereals, snacks and desserts.