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Standing for Good
For the cocoa we buy and the places it comes from, we are advancing key strategic goals.
For the cocoa we buy and the places it comes from, we are advancing key strategic goals.
We are investing in cocoa growing communities and natural ecosystems to ensure a thriving future for people and planet.

Eliminating deforestation and preserving natural ecosystems are essential to meeting our climate commitment.
In alignment with Forest, Land, & Agriculture (FLAG) Guidance from the Science Based Targets Initiative (SBTi), General Mills has committed to no deforestation across its primary deforestation-linked commodities — including cocoa — with a target date of December 31, 2025. Learn more in our No Deforestation Statement.
As of the end of calendar year 2024, 88% of the cocoa and chocolate we directly sourced was assessed as deforestation-free, in compliance with General Mills standards. We continually engage our supply base to increase traceability and advance towards our goal.
We work with key suppliers to provide direct support to cocoa-growing communities in West Africa and other producing regions, addressing systemic challenges and enforcing our Supplier Code of Conduct.
We also partner with leading organizations to advance the economic empowerment of cocoa farmers and build resilient communities.
We’re a member of the World Cocoa Foundation (WCF) and the Cocoa & Forests Initiative, which work across the food industry to create impactful solutions for a more sustainable cocoa sector. Read more about our approach in our CFI Action Plan.
In 2014, General Mills and Care International launched the Cocoa Sustainability Initiative to improve smallholder cocoa farmers’ livelihoods and well-being in West Africa. General Mills also partners with PUR to enable ecological resilience through agroforestry programs in Ghana and Côte d'Ivoire.
Deforestation-free volumes must at minimum demonstrate compliance with requirements for traceability from farm to first point of purchase; acceptable chain of custody models may vary depending on supply chain and relevant regional requirements, such as EUDR.
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Over 250 million pounds of plastic film — like grocery bags and shipping mailers — are recycled each year through store drop-off recycling. Many everyday items aren’t eligible for local curbside pickup; however, they can be recycled. That includes the cereal bag liner found in your favorite box of General Mills cereal, Nature Valley Crunchy bar wrappers, and more.







