Serve up the magically delicious lucky stuff: hearts, stars and horseshoes, clovers and blue moons, unicorns, rainbows and tasty red balloons — plus crunchy, gluten-free oats. Cereal this delicious must be magic.
WHAT'S IN YOUR MORNING BOWL OF MAGIC?
Of course, each charm holds its own magical power, but it’s a source of some other pretty great stuff too.
Of the original marshmallow shapes from 1964, only the pink heart shape remains today.
Lucky the Leprechaun was briefly replaced in 1975 by a character named Waldo the wizard.
Each of the iconic marshmallow pieces in Lucky Charms hold their own magical power.
See how one of America's favorite cereals has evolved over the last 60 years.
From flour mills and our kitchens to family tables around the world.
General Mills introduces Lucky Charms Unicorn Cotton Candy and Tropical Trix featuring Disney’s Moana cereals, available nationwide this summer.
From your favorite cereals to performance nutrition, we're changing how people get their protein.
Beloved brands including Lucky Charms, Pillsbury and Fruit Roll-Ups launch out-of-this-world cereals and snacks ahead of the film’s global theatrical release.
A look at the moments, mascots and ads that helped turn General Mills’ cereals into breakfast icons.
Lucky Charms makes it easy to celebrate St. Patrick’s Day with fan-favorite treats and limited-edition collabs.
