Loading component...
This National Cereal Day, explore 10 fascinating facts from our cereal archives.
1. The Perfect Flake Took 36 Tries
In 1921, Washburn Crosby’s head miller tested 36 varieties of wheat and tried many methods before perfecting a tasty Wheaties flake that would not crumble in the box.
Loading component...
2. “Breakfast of Champions” Was Born at the Ballpark
In 1933, Wheaties earned its legendary slogan “Breakfast of Champions,” thanks to a baseball broadcast agreement that included a large advertising sign at the ballpark. Sports marketing and cereal became a winning combination.
Loading component...
3. Kix Almost Became a Party Snack
During early product testing in 1937, consumers shared that they served Kix in a bowl like popcorn at a party and it was a hit!
Loading component...
4. Cheerios Debuted with a Different Name
Cheerios debuted in 1941 as Cheerioats; a year later, Cheeri O’Leary, the first female mascot in the cereal aisle, was introduced. She wasn’t around long but she was perfectly timed with the rise of women in the workforce during WWII. By 1945, the name was officially changed to Cheerios.
Loading component...
Loading component...
Loading component...
Loading component...
Loading component...
Loading component...
Loading component...
Loading component...
Loading component...
9. Reese’s Puffs Released Ringtones
Reese’s Puffs have always been on the cutting edge of culture. In 2005, every box featured a code inside that fans could redeem for a free ringtone, blending breakfast with the rising world of mobile tech.
Loading component...
10. The Bakers Came Before the Squares
Before the Crazy Squares appeared on the Cinnamon Toast Crunch box in 2009, the cereal featured three bakers – Wendell, Quello and Bob, who first appeared in 1987 and sang a jingle promoting the cereal’s delicious taste of homemade cinnamon toast.
