Planet
Growing a Sustainable Future, Together
General Mills and Walmart share a common vision: a more sustainable future for food. Meet the partners helping to advance this work.
Supporting farmers and our food system
Topsoil is vital for growing food, yet it’s eroding at an alarming rate. By supporting sustainable farming practices, we can help farmers grow food in a way that can build healthy soil, improve water quality and resilience, foster biodiversity and support farmer profitability. This approach to farming is focused on renewing and regenerating the earth, but its benefits go far beyond that. It’s helping build more thriving ecosystems and communities that benefit both people and our planet.
In 2023, we joined forces with Walmart and made it our shared goal to advance regenerative agriculture across 600,000 acres in the U.S. by 2030.
Shared progress
We’re proud of our progress so far. With support from the National Fish and Wildlife Foundation (NFWF), General Mills and Walmart have distributed grants to organizations helping farmers implement regenerative agriculture management. These grants will fund projects in the Northern and Southern Plains, which are essential wheat growing regions that supply ingredients for beloved brands like Pillsbury and Blue Buffalo.
Watch the video to meet the partners working to advance this work in their own communities.
Accelerating impact
Collaboration is a key ingredient in our recipe for success. Projects funded through this partnership will support these organizations as they provide coaching and technical assistance to farmers adopting regenerative practices.
- Sustainable Food Lab is a non-profit shifting sustainability from niche to mainstream in the food system.
- Cheney Lake Watershed, Inc. formed to improve water quality by working with watershed farmers.
- Oklahoma Association of Conservation Districts is a non-profit with a mission to provide leadership, resources and partnership opportunities for conservation districts and those who manage the land.
- The University of Missouri Center for Regenerative Agriculture works to improve the health of people, animals and the planet.
- Pheasants Forever is on a mission to conserve pheasants, quail, and other wildlife through habitat improvements, public access, education and conservation advocacy.
- Ducks Unlimited conserves, restores, and manages wetlands and associated habitats for North America's waterfowl, which also benefit other wildlife and people.
This partnership is empowering organizations in communities across the U.S. and amplifying the impact of their important work.
Check out our “G” stands for Good page to learn more.