St. Patrick’s Day is around the corner and our favorite leprechaun is nowhere to be found! For the first time, Lucky has taken his mischievous tricks to the next level and used his charms’ powers to disappear from limited-edition boxes of the magically delicious cereal. In an effort to catch the popular leprechaun, Lucky Charms is releasing a line-up of trap-inspired fun to help cereal lovers bring Lucky back to his box.
To encourage families to hone their trapping skills in advance of March 17, Lucky Charms and Hasbro have teamed up to launch “Lucky’s Leprechaun Trap.” Available exclusively at Shop.LuckyCharms.com, the new board game is a magical version of the family classic “Mouse Trap.” And to prep for the big day, each limited-edition cereal box from which Lucky has gone missing also includes a trap that you can cut out and use to try to catch your very own leprechaun. Collect all four unique versions, or DIY your own custom builds to create the ultimate leprechaun snare. Of course, no St. Patrick’s Day celebration is complete without a bowl of the returning fan favorite Green Milk Turn Lucky Charms with clover marshmallows that turn your milk a festive green.
For those looking to join the chase, Lucky was first seen ice fishing in Minneapolis, where he left behind life-sized charms and traces of magic, and most recently teased fans by making his way across the country to suntan on the beach in Miami. He is now rumored to be making his way to the set of ABC’s “American Idol.”
Lucky first left behind magical clues after ice fishing in Minneapolis after leaving his cereal box. 
Lucky most recently left behind traces of his magic on a beach in Miami. “We never know what our favorite, mischievous leprechaun is up to,” said Brandon Tyrrell, Senior Marketing Communications Manager at General Mills. “But now with him off the box and on the run we're asking for everyone's help to find him. We know he's a big “American Idol” fan and have reason to believe he could appear on set Feb. 25 and March 3 on ABC and next day on Hulu — so be on the lookout! ”
Join the chase to catch Lucky and get Leprechaun trap inspiration by following @luckycharms on TikTok, Instagram and Facebook, or visiting https://www.luckycharms.com/.
Lucky Charms’ Hasbro game is available for $14.99 at Shop.LuckyCharms.com and all limited-edition Lucky Charms boxes are available at retailers nationwide starting at 2/$6.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2023 net sales of U.S. $20.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.
General Mills Communications
763-764-6364
Media.Line@genmills.com
Edelman
Lauren Durham
Lauren.Durham@edelman.com
