General Mills expands its KPop Demon Hunters collaboration with a new Lucky Charms flavor and the return of the fan-favorite Cinnamon Toast Crunch secret flavor.
MINNEAPOLIS - Lucky Charms and Cinnamon Toast Crunch are getting a golden glow-up with cereals inspired by Netflix’s KPop Demon Hunters. Following a fast sellout for the Saja Boys Secret Flavor Cinnamon Toast Crunch and HUNTR/X Hidden Flavor Cinnamon Toast Crunch earlier this year, the latest drop brings back the fan-favorite Saja Boys Secret Flavor Cinnamon Toast Crunch cereal while introducing a brand-new HUNTR/X Peach Mango Lucky Charms cereal so fans can rally behind the rival groups.
The launch comes as KPop Demon Hunters approaches its one-year anniversary and continues its run as Netflix’s most popular movie, with more than 600 million views globally. Earlier this year, the film has taken home an Academy Award for “Best Animated Feature Film,” as well as another Academy Award and a Grammy Award for the hit song, “Golden,” further fueling fan excitement for the franchise.
The chart-topping flavors are:
“Fans made the first cereal drop a total hit, so we knew we had to come back with an encore,” said Megan Brooks, Business Unit Director of Family Favorites Cereals at General Mills. “With HUNTR/X Peach Mango Lucky Charms, inspired by the group behind “Golden,” joining the lineup and Saja Boys Secret Flavor Cinnamon Toast Crunch making its return, fans now have two ways to snack, collect and experience the world of KPop Demon Hunters.”
The cereals build on the flavor, fandom and collectability that made the original drop a complete sell out. With updated packaging and a limited-edition Box, the launch gives fans even more ways to engage with the world of KPop Demon Hunters.”
The returning Saja Boys Secret Flavor Cinnamon Toast Crunch and new HUNTR/X Peach Mango Lucky Charms cereals will be available at Walmart beginning June 29, followed by retailers nationwide starting July 20.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
From directors Maggie Kang and Chris Appelhans, KPop Demon Hunters follows K-pop superstars HUNTR/X, who, when they aren't selling out stadiums, use their secret identities as badass demon hunters to protect their fans from an ever-present supernatural threat. Together, they must face their biggest enemy yet – an irresistible rival boy band of demons in disguise. KPop Demon Hunters is a Netflix film produced in partnership with Sony Pictures Animation.
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Edelman
Fiona O'Donnell
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