Jul 27, 2022
News Release

Cinnamon Toast Crunch brings the heat to the snacking game with new CinnaFuego Toast Crunch

General Mills’ first hot cinnamon cereal combines sweet and spicy flavors.
Cinnafuego Toast Crunch hero image

MINNEAPOLIS, MN - Cinnamon Toast Crunch is taking absurdly delicious to a new level with the debut of CinnaFuego Toast Crunch. This epic new cereal is the first to combine sweet cinnamon and fiery spice to get snackers’ tastebuds dancing. 

While the new CinnaFuego Toast Crunch looks the same as the original and is still blasted with Cinnadust, the sweet cinnamon flavor is combined with the added hot sensation of a spicy pepper to deliver an absolutely absurd experience.

“CTC is always looking to give our fans the most absurd and exciting experiences,” said Mindy Murray, General Mills Sr. Marketing Communications Manager. “So when we were thinking about what to do next, we realized snack time was a moment that could be spiced up. We can’t wait for CTC lovers to try CinnaFuego, and if they dare, eat it with some milk for breakfast.”

Sold in a new resealable pouch so consumers can easily fan the flames of snack time, CinnaFuego Toast Crunch drops online Friday, August 12 exclusively at Walmart.com for a limited time, while supplies last. 

Fans are encouraged to follow @cinnamontoastcrunch and www.cinnamontoastcrunch.com to stay tuned for more information on Cinnamon Toast Crunch. 

About General Mills 

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.

Media 

Carolina Cepeda 
carolina.cepeda@edelman.com
305-337-1879