Sep 12, 2022
News Release

CinnaFuego Toast Crunch ignites the hottest new prank challenge #FeelTheFuego to celebrate national release of new spicy cereal snack

Also launching are limited-edition CinnaFuego #FeelTheFuego Challenge Packs to turn snack time into an unforgettable eating experience.
Cinnafuego Toast Crunch with a #FeeltheFuego Challenge pack

MINNEAPOLIS, MN — Cinnamon Toast Crunch surprised fans earlier this summer with a limited-time launch of the all new CinnaFuego Toast Crunch—a sweet and spicy cereal snack that blasted the brand into “hot” culture. The spicy twist on the cinnamon cereal everyone loves set the snacking game aflame, and now Cinnamon Toast Crunch is bringing the product to retail shelves nationwide so everyone can spice up snack time. 

In celebration of the expanded product drop, CinnaFuego is turning up the heat, absurdity and laughs with the #FeelTheFuego prank. It’s easy to join the fun: Simply pour a bowl of CinnaFuego Toast Crunch disguised as a classic bowl of Cinnamon Toast Crunch for family or friends, film their hilarious reactions to the prank, and post it to social media using the hashtag #FeelTheFuego.

“As CinnaFuego hits stores this fall, we wanted to make it easy for families to get in on the challenge,” said Mindy Murray, Sr. Marketing Communications Manager at General Mills. “So, we created limited-edition CinnaFuego #FeelTheFuego Challenge Packs with all the necessities to prank an unexpecting snacker. We can’t wait to see how participants get creative and have some laughs when enjoying the hottest new cereal!”

CinnaFuego Challenge Packs include a pouch of CinnaFuego, along with a pouch of Cinnamon Toast Crunch, to help you surprise a family member or friend with the fiery snack in disguise; a PopSocket to help you catch their reaction on film; and a badge of honor for those who complete the #FeelTheFuego challenge. The CinnaFuego Challenge Packs are available at for $9.99, while supplies last.

Follow @cinnamontoastcrunch and visit for more information on CinnaFuego Toast Crunch.

About General Mills 

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion


General Mills Communications

Renee Mailhiot