General Mills Communications
763-764-6364
media.line@genmills.com
Edelman
Andrea Larson
Andrea.Larson@edelman.com
New merch, designed to take on the great outdoors this summer, and packaging are both inspired by the country’s most iconic parks.
MINNEAPOLIS — From Yellowstone's geysers to Yosemite's granite cliffs, Nature Valley is bringing some of America's most iconic landscapes to store shelves this summer — and inspiring outdoor enthusiasts to experience them in person.
As a long-term companion for outdoor exploration, Nature Valley is dropping National Park Adventure Kits. Inspired by Yosemite, Yellowstone and Arches National Parks, each bundle includes an America the Beautiful Annual Resident Pass*, exclusive park-themed merch — including trail-ready totes, sun protection neck gaiters and adventure-proof belt bags — and limited-edition Nature Valley products featuring national park artwork. This collection is inspired by Nature Valley’s partnership with the National Park Foundation.
“Nature Valley has partnered with the National Park Foundation for more than fifteen years to support park restoration, outdoor education and expanded access to the parks while helping more people connect with the outdoors,” said Scott Baldwin, VP and Business Unit Director for Bars at General Mills. “This summer, we’re honoring that longstanding partnership by helping more people discover the beauty of America's national parks and get outside to experience them firsthand.”
The collaboration’s limited-edition packaging will appear across some of Nature Valley’s most popular products, each featuring scenic artwork, including:
Nature Valley has donated more than $35 million to the National Park Foundation over the last fifteen years to support conservation projects, youth education programs and expanded access to national parks. Through the partnership, Nature Valley has also helped restore more than 20,000 miles of trails across parks including Mount Rainier, Grand Teton, Yosemite and Grand Canyon.
The limited-edition packaging is rolling out at major retailers nationwide now, and fans will have the chance to score National Park Adventure Kits beginning July 9 at NVgetoutside.com/parks, quantities are limited, while supplies last.**
Fans can follow along for more by visiting NatureValley.com and keeping up with @Nature_Valley on Instagram and @OfficialNatureValley on TikTok.
*Non-transferable and cannot be resold
**[*NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 U.S. and D.C., who are at least 18 years of age. Starts 9:00 a.m. ET on 7/9/26 and available while supplies last. Limit of one kit per person/per household. For full details, visit NVgetoutside.com/parks. Sponsored by General Mills.]
Nature Valley has partnered with the National Park Foundation for more than fifteen years to support park restoration, outdoor education and expanded access to the parks while helping more people connect with the outdoors. This summer, we’re honoring that longstanding partnership by helping more people discover the beauty of America's national parks and get outside to experience them firsthand.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
From nostalgic treats to celebratory favorites, the lineup brings red, white and blue fun to breakfast, lunch and dinner – and all the moments in between this summer.
LÄRABAR Protein delivers 10-12 grams of plant-based protein per bar with the taste fans love, no compromises.
