General Mills Communications
763-764-6364
media.line@genmills.com
Edelman
Tyler Krivich
tyler.krivich@edelman.com
MINNEAPOLIS, MN – Everything is better when Mini. That’s why General Mills has created a Minis Breakfast Bundle to minify your morning and complement the nationwide release of its new Minis cereal, teeny versions of fan-favorites Cinnamon Toast Crunch, Trix and REESE’S PUFFS, following an initial limited drop. The bundle is complete with mini kitchen items for cooking up an itsy-bitsy breakfast, as well as even mini-er surprises for fans to use on the back-of-the-box kitchens.
Fans can cook up some breakfast creativity with the Minis Breakfast Bundle which includes:
“After we saw such a positive reaction with our initial Minis drop, we wanted to bring fans an even bigger, mini surprise,” said Mindy Murray, Senior Marketing Communications Manager at General Mills. “By shrinking the kitchen to match our Minis cereals, new culinary creativity is unlocked and the entire breakfast experience is transformed. We can’t wait to see the fun families cook up together!”
Fans can also score stickers inspired by Cinnamon Toast Crunch, Trix and REESE’S PUFFS to decorate the mini kitchens printed on the back of the cereal boxes for the ultimate meta, mini breakfast experience.
Cereal lovers can purchase the exclusive kitchen items at cerealsociety.com on Jan. 27 for $45 while supplies last. Minis cereals are available now at retailers.
For more information about Minis, visit generalmills.com or follow @generalmills on Instagram and Facebook.
