General Mills Communications
Binoli Dua
Binoli.Dua@genmills.com
In celebration of National Sleep Awareness Month, Blue Buffalo, the nation's leading natural pet food company, is announcing a partnership with actress and real-life cat parent Angela Kinsey to offer healthy sleep solutions for cats and cat parents. Kinsey is best known for her portrayal as the beloved cat lady Angela Martin on The Office.
According to a recent study conducted by Blue Buffalo, 4 out of 5 cat parents report their cats are awake and active at night, and 47 percent say their sleep is disrupted by their cat’s antics. With nearly two-thirds (64 percent) of cat parents who experience disrupted sleep looking for ways to manage their cat’s activities, Blue Buffalo is teaming up with Kinsey to offer fun and effective ways to manage these common behaviors.
“I know all too well about funny dawn and dusk behaviors with my cats, Snickers and Oreo, from snuggling in my hair at bedtime to being very chatty and running full speed through the house,” shares Kinsey. “Since these hilarious hijinks can often keep us up at night, I’m thrilled to be partnering with Blue Buffalo to share some simple solutions that have worked in my home, like plenty of active play before bed and shifting the regular evening meal closer to bedtime. I feed Snickers and Oreo BLUE Tastefuls to ensure they are well nourished throughout the day. Plus, they love the taste – so I don’t have to choose between food they enjoy and good nutrition.”
BLUE Tastefuls is a portfolio of deliciously healthy wet and dry cat food specially crafted to entice even the most finicky felines while delivering high-quality nutrition through natural ingredients. The product line comes in a wide variety of meat-first recipes and textures to please every cat’s palate. Every BLUE Tastefuls recipe also fulfills the brand’s True BLUE Promise of using the finest natural ingredients—real meat as the first ingredient, NO chicken (or poultry) by-product meals, NO corn, wheat or soy and NO artificial flavors and preservatives.
Angela Kinsey and Blue Buffalo’s Top Tips for Cat Parents During National Sleep Awareness Month:
BLUE Tastefuls comes in a variety of textures and flavors, all made with natural ingredients, like wholesome grains and vegetables, and enhanced with vitamins, minerals and other natural nutrients.
Dry Food
Wet Food in Cans
Wet Food in Singles – Perfectly portioned cups in a handy twin-pack: Just snap, peel, pop, and chop!
To learn more about BLUE Tastefuls, please visit BLUETastefuls.com and follow Blue Buffalo on Instagram at @bluebuffalo, Twitter at @bluebuffalo and Facebook at Facebook.com/BlueBuffalo.
Blue Buffalo, the nation’s #1 most loved and trusted natural pet food brand, started with a promise made to a lovable Airedale named Blue who struggled with cancer, the leading cause of death in dogs. His family, the Bishops, wanted to feed him the best food possible, so they searched for food with high-quality ingredients, but decided to create something even better — natural pet food for dogs and cats with nutritious ingredients, real meat first, and some of the highest standards in the industry. Since Day 1, BLUE’s team of veterinarians and animal nutritionists has carefully selected high-quality, natural ingredients and upheld its True BLUE Promise to dog and cat pet parents — real meat as the first ingredient with NO chicken (or poultry) by-product meals, NO corn, wheat or soy, and NO artificial flavors or preservatives. The result is a portfolio of high-quality, natural food and treats that both dogs and cats love. This simple idea: “Love them like family. Feed them like family.” lives on today in every Blue Buffalo recipe.
With a culinary breakthrough, Blue Buffalo is unveiling Tastefuls, a new portfolio of wet cat food specially crafted to entice even the pickiest of cats.
