News

News Releases

Jul 17, 2018

Oui by Yoplait introduces French style indulgence with new Oui Petites

1463935903881637
Aa
cJ0df%2fjVF2oaKQsokOYkyy7c6Jn87pMPIZT3ihgrZQCfUBFUwrKoqIAt06ncDkLL9kMJhzYfa17A7G03rLI4pE43BH4XLqTnF5JHGVWkpixxrH9OCbuntJ2v6AQBPElVSQvapvQlUt48RziE6J425ksIJfWVmbdNV79jNpirce7pdH5tLryTTVIRcsba2B0UTxJfIn5Fgy7N1WJc9%2bUqAw%3d%3d
R_d52afa1a5c144d4db080e0c27aa33881
o_6ps4jeh3ai

Say "Oui" to four delightful new flavors, including Sea Salt Caramel, Chocolate with Shavings, Dark Chocolate Raspberry and Caramelized Apple, each served up in pairs of petite glass pots.

MINNEAPOLIS, Minnesota - Oui by Yoplait - the French style yogurt sold in a glass pot – has released a new petite way to enjoy the remarkable taste, texture and simplicity Oui fans know and love. New Oui by Yoplait Petites will be sold in pairs of small 3.5 oz. glass pots and will be available in four indulgent flavors including Sea Salt Caramel, Chocolate with Shavings, Dark Chocolate Raspberry and Caramelized Apple, each sure to satisfy any sweet craving. 

Crafted using the same cup set technique as Oui by Yoplait, Oui Petites are created by pouring simple ingredients like whole milk and cultures into individual glass pots. They are then left to set for eight hours, which helps create the yogurt's unique, thick and creamy texture. 

"While Americans often view yogurt as a once-a-day addition to breakfast, the French see yogurt like Oui as an everyday pleasure," said Doug Martin, vice president of marketing for Yoplait USA. "Oui Petites were created to offer consumers a new French dairy delight, now available in more indulgent flavors that can be enjoyed throughout the day." 

While rare in the U.S., glass pots are often used for yogurt in France to protect the delicate texture of French style yogurt. It is that delicate texture that makes yogurt like Oui by Yoplait something special in the country from which it was inspired. In fact, while 20 percent of the U.S. population enjoys yogurt each day, that number is nearly three times as high in France. 

Oui Petites are made with simple, non-GMO ingredients, like whole milk, pure cane sugar and yogurt cultures. They contain no artificial preservatives, no artificial flavors and no colors from artificial sources.

This French style yogurt has quickly grown to become one of the biggest launches in the category in recent years, accounting for more than $100 million in sales in its first 52 weeks. With the recent launch of YQ by Yoplait and new Oui Petites, Yoplait is expanding its commitment to develop yogurt made with simple ingredients to serve evolving consumer needs. 

Oui Petites will be available in major grocery and retail stores nationwide beginning in July. All flavors will be sold in packs of two with a suggested retail price of $2.39.

For more information, please visit OuibyYoplait.com or follow Oui by Yoplait on Instagram at @OuibyYoplait.

Yoplait and Oui are trademarks of YOPLAIT MARQUES (France) used under license. Yoplait USA, Inc.

About General Mills

General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs,  Betty Crocker, Pillsbury, Old El Paso,  Wanchai Ferry, Yoki, Blue and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2018 consolidated net sales of US $15.7 billion, as well as another US $1.1 billion from its proportionate share of joint-venture net sales. For more information visit GeneralMills.com and follow our "A Taste of General Mills" blog.

Media Contact: Bridget Christenson / 763-764-6364/ Media.line@genmills.com