http://adage.com/article/cmo-strategy/annie-s-back-tv-time-boost-back-school-buying/314491/?CSAuthResp=1533566029718:0:2444214:0:24:success:9DB14BC5B4D3FC4B20AE380FE3DB30B5

https://www.inc.com/wanda-thibodeaux/1-how-to-attract-big-investors-from-an-entrepreneur-who-did-it-at-age-9.html

https://www.foodbusinessnews.net/articles/12141-product-innovation-central-to-general-mills-growth-plans

https://www.marketplace.org/2018/07/05/business/why-general-mills-isnt-concerned-about-changing-landscape-retail-and-food-health

https://www.forbes.com/sites/meggentaylor/2018/06/28/good-culture-meet-the-brand-on-a-mission-to-bring-back-cottage-cheese/#71348d6c55f2

http://www.startribune.com/general-mills-fourth-quarter-profit-beats-estimates/486670511/

https://www.cnbc.com/2018/06/20/general-mills-venture-arms-invests-in-goodbelly-probiotics-parent.html

http://www.startribune.com/general-mills-rolls-out-high-protein-low-sugar-yogurt-and-it-s-not-greek/485871621/

https://www.linkedin.com/pulse/sodexo-piloting-new-mealconnect-app-general-mills-ensure-brian-murphy/