https://www.forbes.com/sites/glennllopis/2018/02/05/reinventing-philanthropy-as-an-employee-centered-growth-strategy/#6edc2d7a5a2e

https://www.today.com/popculture/see-ellen-degeneres-shock-her-fans-biggest-audience-gift-ever-t122210

http://www.generalmills.com/en/News/NewsReleases/Library/2018/January/naturevalley-parks130

https://www.projectnosh.com/news/2018/embracing-art-failure-lessons-entrepreneurs

http://www.meatpoultry.com/articles/news_home/Business/2018/01/General_Mills_launches_youth_s.aspx?ID={1803EB39-B112-4918-BD58-A65D5B8BA01E}&cck=1

https://www.campaignlive.co.uk/article/haagen-dazs-signs-rising-tennis-star-attract-millennials/1454425

https://www.newyorker.com/culture/annals-of-gastronomy/betty-crocker-and-the-joys-of-childrens-cookbooks

https://www.mediapost.com/publications/article/312494/cheerios-extends-good-goes-round-push-through-wa.html