In the Media

Super Bowl advertising is already sold out (New York Times, Dec. 4) More

Cheerios heading to Super Bowl for first time (Ad Age, Dec. 4) More

General Mills is no longer stale (The Street, Dec. 3) More

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Red hot
Popcorn reinvented. The new fruitcake. Introducing The 2013 Betty Crocker Red Hot Holiday Trends. More
A gift suggestion
A unique holiday gift: The General Mills gift box of new items, plus familiar favorites. More