In the Media

What’s behind the decline in cereal sales? (CBS News, Sept 24) More

Cheerios beats store-brand 'Os' for taste: Consumer Reports found all to be nutritious (Consumer Reports, Sept. 20) More

Smaller brands can flourish under corporate umbrellas (Food Navigator, Sept. 19) More

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Oat power
A General Mills mill burns oat hulls as a clean, renewable energy source. (video) More
Floatin' oats
Scientists have noticed a phenomenon that they call the “Cheerios Effect.” More