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Jan 25, 2010

Progresso® Soup Celebrates Launch of Souper You™ Debut Contest

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Contest Highlights Great Taste by Awarding Luxurious Makeovers in New York City

About half the U.S. population planned to make New Year’s resolutions this year, and “lose weight” topped their list of goals for 2010. While historical success rates predict that a substantial number of people will struggle to maintain their new goal, Progresso Soup offers consumers a way to watch their calories without sacrificing taste. Progresso is excited to announce the “Souper You ™ Debut” contest, celebrating its delicious repertoire of 40 soups with 100 calories or less.

Progresso will send three grand prize winners on the trip of a lifetime to New York City for a head-to-toe fashion makeover with top stylists and wardrobe specialists. Between now and March 15th individuals can enter the contest by visiting www.Progresso.com/SouperYou and submitting a photograph with a short essay explaining what they love about Progresso® Light and 100 Calorie Soups, and why they want a makeover.

“Our consumers are often pleasantly surprised when they learn that many of our most popular soups, like Chicken Noodle or Manhattan Clam Chowder, have 100 calories or less per serving,” explains Taylor West, Associate Marketing Manager of Progresso Soup. “The Progresso ‘Souper YouTM Debut’ contest gives us the opportunity to celebrate great taste together with our consumers in a fun and rewarding way.”

In late March, Progresso will select ten finalists from among the contest entries and announce them at www.Progresso.com/SouperYou. The public will then vote for their favorite entries between March 29th and April 12th, and the three finalists with the most votes will win the grand prize: a trip for two to New York City, accommodations in a luxurious Manhattan hotel, a head-to-toe makeover from a renowned stylist, and a $1,000 wardrobe shopping spree with a personal shopping consultant. The seven remaining finalists will each receive a $100 cash card.

For more information about the contest and the official rules visit www.Progresso.com/SouperYou. The site also features quotes from contest entries, product reviews from bloggers, and a coupon for $1 off any three varieties of Progresso Soup.

About Progresso Soup
Crafted for taste, Progresso Soups are made from authentic recipes using only the highest quality ingredients. Founded as an Italian import company by Vincent Taormina over 100 years ago, Progresso has grown to become the most popular brand of ready-to-serve soup in the United States. Progresso offers over 40 soups between 50 and 100 calories per serving, including popular flavors from the Traditional, Light, Vegetable Classics, High Fiber, and Reduced Sodium sublines.

Progresso Soup is a member of the family of brands within General Mills (NYSE: GIS), headquartered in Minneapolis, Minnesota, U.S.A. Visit www.progresso.com.


For More Information, Contact:

Laurie Pepitone
Coyne PR
973-316-1665
LPepitone@coynepr.com