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Apr 16, 2010

Wheaties Fuel™ "Most Valuable Tweeter" Contest Gives Basketball Fans a Chance to Win Big

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While your jump shot may never earn you the title of MVP, Wheaties FUEL™ is giving hoops fans an opportunity to become the MVT™ through the Wheaties “Most Valuable Tweeter™” competition. To compete for the title of MVT, participants must sign-up for a free Twitter account and add #MVT to your tweets during each round of the basketball playoffs for a chance to win a year’s supply of Wheaties FUEL and memorabilia autographed by one of the Wheaties Fuel athletes — Kevin Garnett, Peyton Manning and Albert Pujols. Fans can register online at mostvaluabletweeter.com to participate. The contest tips off this evening.

“Wheaties Most Valuable Tweeter competition gives basketball fans a fun and interactive way to follow each playoff game,” said Dan Stangler, marketing manager for Wheaties. “But only the most dedicated and outspoken fans can earn the title of MVT."

The Wheaties “Most Valuable Tweeter” competition will consist of four rounds corresponding with each stage of the basketball playoffs. The action will begin at 11:59 p.m. ET the night before Game 1 of each playoff round and will end at 11:59 p.m. ET on the day of the last game in that respective round. To be eligible, each tweet must contain the hashtag #MVT.

Ten finalists will be chosen for each playoff round in three categories—Most Tweets, Most Retweets and Furthest Reach (or most followers). Finalists of each round will receive a year’s supply of Wheaties FUEL. The finalists will then have their tweets evaluated, and the person whose tweets are reposted, forwarded, quoted and commented on the most will be deemed the “Most Valuable Tweeter.” The MVT of each round will receive a Wheaties FUEL-branded item autographed by one of the Wheaties FUEL athletes.

Wheaties FUEL is a lightly sweetened, crunchy whole wheat flake with crispy rice and a touch of cinnamon and honey and it represents the evolution of the iconic 85-year-old Breakfast of Champions. Wheaties FUEL is the first-ever cereal designed to help meet the nutritional needs of today’s athletes and was created with the help of Peyton Manning, triathlete Hunter Kemper, Kevin Garnett, gold medal-winning decathlete Bryan Clay, Albert Pujols and sports nutritionist Dr. John Ivy. The ready to eat cereal provides long-lasting energy from whole grain to help keep you going, and 100% of the Daily Value of five B-vitamins to help the body release energy from food.

Born out of a fortunate mistake in 1924, original Wheaties was created when a health clinician accidentally spilled a wheat bran mixture onto a hot stove. The result was tasty, crispy wheat flakes that became known as Washburn’s Gold Medal Whole Wheat Flakes. A year later, the cumbersome name was shortened to Wheaties. Baseball legend Lou Gehrig was the first athlete featured on a Wheaties Box, when he appeared on the back cover in 1934. In 1958, American champion pole-vaulter Bob Richards was the first person to appear on the front of the package, jumpstarting the phenomenon of “being on the Wheaties box,” which has since been graced by some of the greatest athletes of all time, including Bruce Jenner, Walter Payton, Mary Lou Retton, and many others. 

For more information on Wheaties and Wheaties FUEL visit www.Wheaties.com.

Contact:

Shelly Dvorak
General Mills
763-764-6451