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Jan 27, 2009

Yoplait Light Thick & Creamy Beats Diet Boredom With Low-Calorie, Delicious New Duo: Cherry Cobbler and Cinnamon Roll

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TWICE AS NICE!

MINNEAPOLIS – Savvy snackers: Defeat this season’s diet doldrums and discover Cherry Cobbler and Cinnamon Roll, two taste bud-tantalizing flavors from Yoplait® Light Thick & Creamy debuting in the dairy aisle this month.  These 100-calorie, luscious and creamy options will make counting calories delicious in 2009 — a year when consumers cite losing weight and developing healthier eating habits as top New Year’s resolutions.*

“Now that the holidays are over and the new year is here, many of us have renewed our resolutions to get our eating habits back on track,” said Lisa Lillien, author of Hungry Girl: Recipes and Survival Strategies for Guilt-Free Eating in the Real World and the hungry-girl.com daily newsletter.  “But snacking smarter doesn’t have to mean sacrificing taste!  Seeking out delicious, little-known food finds like the new flavors from Yoplait Light Thick & Creamy will give you the taste you crave without the excessive calories.”

Consider this: a traditional slice of cherry cobbler averages 460 calories and 20 grams of fat.**  With the signature thick and creamy texture and 100 fat-free calories in a 6 oz. cup, the new flavors provide a great dessert or snack alternative.  In addition, each serving of Yoplait Light Thick & Creamy contains 20 percent of the recommended daily value of calcium and vitamin D – Yoplait is the only leading yogurt with calcium and vitamin D in every cup.

Craving this?

Try this instead!

Yoplait Light Thick & Creamy

Cherry Cobbler 460 calories, 20 grams of fat per slice**

Yoplait Light Thick & Creamy Cherry Cobbler 100 calories, 0 gram of fat per serving

A smooth, comforting mix of tangy cherries and sweet buttermilk biscuit topping

Cinnamon Roll 310 calories, 13.5 grams of fat per slice**

Yoplait Light Thick & Creamy Cinnamon Roll 100 calories, 0 gram of fat per serving

Indulgent and rich with swirls of cinnamon-sweet flavor

“Consumers can now satisfy that bakeshop sweet tooth, without the guilt,” said Susanne Prucha, Yoplait Marketing.  “The new flavors will help curb cravings as dessert lovers work toward their weight management goals.”

The new Yoplait Light Thick & Creamy flavors will be available nationwide in February 2009 at a suggested retail price of $0.72 per 6 oz. cup.

For more information, please visit www.yoplait.com.

About General Mills
General Mills, with annual net sales of $13.4 billion, is a leading global manufacturer and marketer of consumer foods products based in Minneapolis.  General Mills' mission is Nourishing Lives - innovating to make lives healthier, easier, and richer - while Nourishing Communities and Nourishing the Future.  Its global brand portfolio includes Cheerios, Betty Crocker, Pillsbury, Green Giant, Häagen-Dazs, Nature Valley, Old El Paso and more. With more than 100 consumer brands and operations in more than 100 countries, General Mills is also a leading supplier of baking and other food products to the foodservice and commercial baking industries.

* New Year’s resolutions survey, FranklinCovey Products, December 2008

**Nutrition Values are based on USDA Nutrient Database