Brands

Lucky Charms

The kids’ brand.

With adult appeal.

For more than four decades, magically delicious Lucky Charms cereal has featured frosted oats and colored marshmallows.

Made with whole grain, Lucky Charms is fortified with 12 vitamins and minerals, and is a good source of calcium.

Lucky debuts

It was the 1960s when the Lucky Charms Leprechaun began urging moms, “laddies” and “lassies” to buy Lucky Charms, a “most exciting cereal.”

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Lotta good in a little bowl

Whole grain. Fiber. Reduced sugar and sodium. No wonder frequent cereal eaters tend to have healthier body weights.

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Whether it's apparel or kitchenware, cookbooks, costumes or toys, you'll find it at the General Mills Shop.

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