It was our first ready-to-eat cereal.
Firmly associated with sporting excellence — and for good reason.
It is 100 percent whole grain flakes. Plus plenty of B vitamins.
Wheaties has been helping its fans perform like champions since 1924.
Product and nutrition details
Wheaties is as much a box of marketing savvy, billboards, broadcasts and the slogan behind Kurt Vonnegut’s best-seller, “Breakfast of Champions.”
Whole grain. Fiber. Reduced sugar and sodium. No wonder frequent cereal eaters tend to have healthier body weights.
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