The Breakfast of Champions.

It was our first ready-to-eat cereal.

Firmly associated with sporting excellence — and for good reason.

It is 100 percent whole grain flakes. Plus plenty of B vitamins.

And fiber.

Wheaties has been helping its fans perform like champions since 1924.

Just a cereal?

Wheaties is as much a box of marketing savvy, billboards, broadcasts and the slogan behind Kurt Vonnegut’s best-seller, “Breakfast of Champions.”


Lotta good in a little bowl

Whole grain. Fiber. Reduced sugar and sodium. No wonder frequent cereal eaters tend to have healthier body weights.


General Mills Shop

Start shopping

Whether it's apparel or kitchenware, cookbooks, costumes or toys, you'll find it at the General Mills Shop.

Looking for a specific product?

Product locator tool
Find General Mills products near you.
Hard-to-find product store

Search online; have it shipped.