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The Breakfast of Champions was our first ready-to-eat cereal.

wheaties logo Firmly associated with sporting excellence – and for good reason.

With 100 percent whole grain flakes, plus plenty of B vitamins and fiber, Wheaties has been helping its fans perform like champions since 1924.


Repeat Champion

The 2012 games in London marked the second time that swimmer Michael Phelps appeared on the Wheaties box. He first appeared in 2004 after winning six gold and two bronze medals in Athens. two wheaties boxes with gold medal winners

Own a TV, win friends

The Wheaties connection with celebrities and athletes goes beyond the box. On Aug. 29,1939, Wheaties sponsored the first televised commercial sports broadcast of a baseball game to the estimated 500 owners of television sets in New York City. vintage wheaties cereal box
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2014 wheaties gold medal winners on boxes


Gold medal winners grace Wheaties Go