Brands

Wheaties

The Breakfast of Champions.

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It was our first ready-to-eat cereal.

Firmly associated with sporting excellence — and for good reason.

It is 100 percent whole grain flakes. Plus plenty of B vitamins.

And fiber.

Wheaties has been helping its fans perform like champions since 1924.

Just a cereal?

Wheaties is as much a box of marketing savvy, billboards, broadcasts and the slogan behind Kurt Vonnegut’s best-seller, “Breakfast of Champions.”

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Lotta good in a little bowl

Whole grain. Fiber. Reduced sugar and sodium. No wonder frequent cereal eaters tend to have healthier body weights.

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