The Breakfast of Champions was our first ready-to-eat cereal.

wheaties logo Firmly associated with sporting excellence – and for good reason.

With 100 percent whole grain flakes, plus plenty of B vitamins and fiber, Wheaties has been helping its fans perform like champions since 1924.


Going Strong

After winning the gold in Sochi in 2014, snowboard cross champion Evan Strong became the first elite para-athlete to appear on the iconic Wheaties box. athlete snowboarder even strong on wheaties box

Own a TV, win friends

The Wheaties connection with celebrities and athletes goes beyond the box. On Aug. 29,1939, Wheaties sponsored the first televised commercial sports broadcast of a baseball game to the estimated 500 owners of television sets in New York City. vintage wheaties cereal box
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