They started out just a little nervous.

Count Chocula and Franken Berry were inspired by classic horror film vampires and the Frankenstein monster.

Yet in early commercials the cereal monsters were nervous nellies — often quickly becoming afraid of just about everything.

Artist George Carn drew the first images of Count Chocula (he also designed the Trix Rabbit). 

The most dramatic makeover?

That came in 2014, when three DC Comics artists illustrated their limited edition versions.

Monster breakfasts

Count Chocula and Franken Berry were both introduced in March 1971 —  the only chocolate and strawberry flavored cereals on the market. The first blueberry flavored cereal, Boo Berry, was launched in December 1972.


Lotta good in a little bowl

Whole grain. Fiber. Reduced sugar and sodium. No wonder frequent cereal eaters tend to have healthier body weights.


General Mills Shop

Start shopping

Whether it's apparel or kitchenware, cookbooks, costumes or toys, you'll find it at the General Mills Shop.

Looking for a specific product?

Product locator tool
Find General Mills products near you.
Hard-to-find product store

Search online; have it shipped.