monster cereal boxesThey were an innovative pair when they debuted in 1971.

Count Chocula was the first chocolate-flavored cereal with chocolate-flavored marshmallow bits.

And Franken Berry was the only strawberry-flavored cereal on the market.

In 1972, along came Boo Berry,  the first cereal that tasted like blueberries.


40 years and counting

Monster cereals have found a life of their own, sustained by bloggers and video sharing sites such as YouTube.
monsters cereal characters

Boo, who?

The first boxes of Boo Berry included a glow-in-the-dark sticker.
booberry glo in the dark
nutrition facts panel

Product and nutrition details

For the Monsters family. Go
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Product locator

Find General Mills products near you Go
2014 general mills new products thumbnail

50 new products

An aggressive rollout from General Mills Go
little girl gracie with directors clapboard thumbnail

A peak

Go behind the scenes of the 'Gracie' commercial Go