monster cereal boxesThey were an innovative pair when they debuted in 1971.

Count Chocula was the first chocolate-flavored cereal with chocolate-flavored marshmallow bits.

And Franken Berry was the only strawberry-flavored cereal on the market.

In 1972, along came Boo Berry,  the first cereal that tasted like blueberries.


40 years and counting

Monster cereals have found a life of their own, sustained by bloggers and video sharing sites such as YouTube.
monsters cereal characters

Boo, who?

The first boxes of Boo Berry included a glow-in-the-dark sticker.
booberry glo in the dark
nutrition facts panel

Product and nutrition details

For the Monsters family. Go
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Product locator

Find General Mills products near you Go
animation still of grocery cart

150 new products

Healthy, Indulgent. Tasty. Gluten-free.
little girl gracie with directors clapboard thumbnail

A peak

Go behind the scenes of the 'Gracie' commercial Go