That was the first Kix slogan.
We never changed it.
And why would we?
With just 3 grams of sugar per serving, we take pride knowing that Kix still has the same flavor and unique texture that has kept it a family favorite for nearly eight decades.
Product and nutrition details
Kix, the first ready-to-eat puffed corn is made with a batch-puffing gun, an innovation that dramatically changes the look of cereal.
Learn more about our commitment to include 10 grams or more of whole grain per serving in every Big G cereal.