Knack & Back is a market leader in Germany’s refrigerated dough category.
Our most famous product is the classic dinner roll, but we offer seven types of fresh dough for breakfast, lunch and dinner – including a pizza kit.
Knack & Back has held a place in the hearts of hungry folks since 1972.
Knack & Back website
Folks once struck our cans against a table edge. Opening them produced a loud “knack.” Today, peeling off the label opens a can.
Well-traveled, the Pillsbury Doughboy is prominent on Knack and Back's German-language web site.