Knack & Back

From ready-to-bake rolls to pizza crust, those in Germany rely on Knack & Back.


Knack & Back is a market leader in Germany’s refrigerated dough category. 

Our most famous product is the classic dinner roll, but we offer seven types of fresh dough for breakfast, lunch and dinner – including a pizza kit.

Knack & Back has held a place in the hearts of hungry folks since 1972.

External links

Knack & Back website

What’s in a name?

Folks once struck our cans against a table edge. Opening them produced a loud “knack.” Today, peeling off the label opens a can. 


The Pillsbury Doughboy goes to Germany

Well-traveled, the Pillsbury Doughboy is prominent on Knack and Back's German-language web site.