In the Media

What’s behind the decline in cereal sales? (CBS News, Sept 24) More

Cheerios beats store-brand 'Os' for taste: Consumer Reports found all to be nutritious (Consumer Reports, Sept. 20) More

Smaller brands can flourish under corporate umbrellas (Food Navigator, Sept. 19) More

More

Oat power
A General Mills mill burns oat hulls as a clean, renewable energy source. (video) More
It's interactive
Kix has a new box, and it does a whole lot more than hold cereal. More