Innovation at General Mills is about connecting smart people to make your life a little better.


Each aspect of developing, making, distributing, marketing and selling a product is connected and collaborative. 

Our approach to innovation — "Innovation Intersection" — connects employees with inventors, academics, entrepreneurs, suppliers, customers and consumers throughout the innovation process.

A simple change means more people eating gluten-free foods will soon be able to enjoy their favorite kind of Cheerios again.

It goes beyond new product development to include everything from boosting the company's environmental sustainability efforts to finding new ways to connect iconic brands with today's on-the-go world.

While General Mills is known for breakthroughs in food technology, our rich history of innovation goes beyond the grocery aisle to include:

  • Philanthropic initiatives.
  • Creation of popular advertising icons.
  • Even the evelopment of ALVIN, a deep sea submarine.

Interested in learning more about partnering through the General Mills Worldwide Innovation Network (G-WIN) open innovation program?